ADVISORY/Chairman of Paul Mitchell Visiting Milwaukee, Wisconsin Area on Monday to Promote Campaign for Consumer Product Safety.

News, Business & Assignment Editors

ADVISORY...For Monday (April 24)

--(BUSINESS WIRE)

      "For the Antitampering Act to become law, the support of Senators
Kohl and Feingold, and Representative Sensenbrenner is instrumental as
they serve on the committees reviewing this legislation, which will
protect consumers from those who tamper with product identification
codes."

             John Paul DeJoria

On Monday, 24 April 2000, Mr. John Paul DeJoria, Chairman and Chief Executive Officer of John Paul Mitchell Systems, will be visiting the Milwaukee, Wisconsin area as part of a national tour in support of the Campaign for Consumer Product Safety, a public service of the Washington, D.C.-based Coalition Against Product Tampering (telephone: [phone]), whose purpose is to educate consumers about the importance of product identification codes.

The national tour has included Alabama, Colorado, Illinois, Hawaii, Maryland, Michigan, New Hampshire, Nevada, New York, Utah, Virginia, and Washington, D.C.

While in the Milwaukee, Wisconsin area Mr. DeJoria will meet with representatives of the media, visit retail stores to speak with management, and meet with consumers to discuss this very important issue.

He will also address approximately 500 beauty industry professionals at 7:30 p.m. on Monday, 24 April 2000, at the Embassy Suites-Milwaukee West, in Brookfield, Wisconsin (telephone: [phone]).

Visits to retail stores, such as Rite Aid, Shopko, Filene's Basement, and Meijer among others, have been featured on television newscasts and in newspaper articles across the country.

The Honorable Orrin G. Hatch (R-Utah) and The Honorable Patrick J. Leahy (D-Vermont), Chairman and Ranking Minority Member, respectively, of the Committee on the Judiciary of the United States Senate, jointly introduced S. 2105, the "Antitampering Act of 2000" in the United States Senate. The Honorable Herb Kohl (D-Wisconsin) and The Honorable Russell D. Feingold (D-Wisconsin) are members of the Committee on the Judiciary.

S. 2105 is companion legislation to H.R. 2100, the "Anti-Tampering Act of 1999," introduced in the United States House of Representatives by The Honorable Robert Goodlatte (R-Virginia) and The Honorable Zoe Lofgren (D-California).

In March 2000, H.R. 2100 was favorably reported out of the Subcommittee on Courts and Intellectual Property of the Committee on the Judiciary of the United States House of Representatives by the vote of 6 to 3. The Honorable Jim Sensenbrenner, Jr. (R-Wisconsin, 9th District) is a member of the Subcommittee on Courts and Intellectual Property.

The United States Consumer Product Safety Commission (CPSC) in Washington, D.C., an independent federal regulatory agency responsible for protecting families and children from hazardous consumer products, wrote in a staff opinion that H.R. 2100 "... would provide valuable additional protection for consumers," and that "... its enactment would be a benefit to consumers."

"This is an issue about what all of us eat, what all of us place on our bodies, and what all of us wear," says Mr. DeJoria. "Eliminating tampering with product identification codes is an issue of consumer safety and corporate honesty. We can help to prevent someone's child from being harmed, scarred, or worse. Consumers have a right to be protected from product identification code tamperers. Retail stores should not take chances with the health and safety of consumers. The goal is to protect customers."

Other supporters of H.R. 2100 include: Consumer Health Care Products Association, American Home Appliances Association, Association of Women's Health, Obstetric, and Neonatal Nurses, Grocery Manufacturers of America, International Formula Council, National Consumers League, Fraternal Order of Police, Paper, Allied-Industrial, Chemical & Energy Workers International Union (PACE, AFL-CIO), Motorola, Ford Motor Company, The Procter & Gamble Company, Warner-Lambert Co., International Business Machines Corporation, and Bristol-Myers Squibb Company, among many others.

John Paul Mitchell Systems (http://www.paulmitchell.com) is the leading privately owned professional hair care company in the United States. With sales at retail of approximately US$600 million annually, John Paul Mitchell Systems markets more than 90 products (including brands Paul Mitchell(R), Modern Elixirs(TM), and JPMS the Color(TM)) in forty-five countries through approximately 110,000 hair salons.