ADVISORY/CentrPort to Host Webinar on Cross-Channel Marketing Featuring the META Group.Business Editors ADVISORY...for Tuesday Tuesday: see week. , May 18, 2004 --(BUSINESS WIRE) Free Seminar, Featuring META One definition of this Greek word is transcending, or going above and beyond. In the computer field, it defines things that embrace more than the usual. For example, a metafile contains all types of data. Meta-data describes other data. See metafile, metadata and meta tag. 1. Group Industry Expert Liz Roche n. 1. Rock. , Explains How to Drive Greater Returns from Existing Marketing Systems & Customer Interactions
WHAT: A free best practices web seminar focused on how today's Fortune
500 marketers are driving incremental ROI from their existing
systems and contributing to corporate profits through simple and
effective cross-channel marketing integration. Join CentrPort,
Inc. and leading IT advisory firm META Group for an in-depth
discussion on how to drive greater returns from existing
marketing applications and customer interactions.
WHY: When deployed as channel-specific applications, interactive and
direct marketing systems deliver only a fraction of their total
value, resulting in mediocre to below-average ROI. Instead of
concentrating efforts on crafting the "perfect" banner,
"stickiest" website and "catchiest" direct mailer, marketing
management should be focusing on driving incremental sales and
growth by better leveraging their current systems as a whole -
and not as a collection of channel-specific niche solutions.
By embracing this holistic approach to marketing, tomorrow's
leaders can out-pace their competition by delivering a superior
consumer experience while building an invaluable data asset.
During this 40 minute presentation, participants will learn how
to better acquire, retain and grow customers by:
-- Coordinating segmentation and messaging across all sales
and marketing channels
-- Transforming their disparate marketing systems into a
coordinated one-to-one marketing platform
-- Optimizing their enterprise marketing expenditures based
on enterprise-wide view of marketing effectiveness
WHO: Liz Roche, Vice President, META Group
Jon Diorio, Vice President, CentrPort, Inc.
WHEN: Tuesday, May 18, 2004
Session One: 9 am PDT / 12 pm EDT
Session Two: 10 am PDT / 1 pm EDT
Session Three: 12 pm PDT / 3 pm EDT
HOW: Register now at www.centrport.com/webinar.
About CentrPort Inc. CentrPort is the leading provider of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. enterprise marketing solutions that enable Fortune 500 organizations to better acquire, retain and grow customers by creating and maintaining sustainable one-to-one one-to-one adj. 1. Allowing the pairing of each member of a class uniquely with a member of another class. 2. Mathematics marketing dialogues. Leveraging CentrPort's E-Business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. Marketing Platform(TM), leading organizations can transform their disparate mass marketing systems, including ad servers, call centers and websites, into a coordinated one-to-one marketing platform that ensures the right person gets the right messages at every touch point. Several of the world's largest marketing organizations, including 5 of the Fortune 10, have used CentrPort to increase customer acquisition rates, decrease customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. and grow customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue . More information on CentrPort can be found at www.centrport.com. |
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