ADVISORY/CentrPort and Harrisdirect to Host Webinar on Cross-Channel Marketing.Business Editors ADVISORY...for Tuesday Tuesday: see week. (April 13) --(BUSINESS WIRE) Free Seminar Explains How to Drive Greater Returns from Existing Marketing and IT Systems
WHAT: A best practices web seminar focused on how today's Fortune
500 marketers are driving incremental ROI from their existing
systems and contributing to corporate profits through simple
and effective cross-channel marketing integration. Join
CentrPort, Inc. and leading direct investing firm Harrisdirect
for an in-depth discussion on how to drive greater returns
from existing marketing and IT investments.
WHY: When deployed as channel-specific applications, interactive
and direct marketing systems deliver only a fraction of their
total value, resulting in mediocre to below-average ROI.
Instead of concentrating efforts on crafting the "perfect"
banner, "stickiest" website and "catchiest" direct mailer,
marketing management should be focusing on driving incremental
sales and growth by better leveraging their current systems as
a whole - and not as a collection of channel-specific niche
solutions. By embracing this holistic approach to marketing,
tomorrow's leaders can out-pace their competition by
delivering a superior consumer experience while building an
invaluable data asset.
During this 40 minute presentation, participants will learn
how to better acquire, retain and grow customers by:
-- Coordinating segmentation and messaging logic across all sales
and marketing channels
-- Transforming their disparate marketing systems into a
coordinated one-to-one marketing platform
-- Optimizing their enterprise marketing expenditures based on
enterprise-wide view of marketing effectiveness
WHO: Eric Frenchman, Director of Acquisition, Harrisdirect
Art Melville, SVP of Application Strategy, CentrPort, Inc.
WHEN: Tuesday, April 13, 2004 at 2:00 p.m. ET
HOW: Register now at www.centrport.com/webinar.
About Harrisdirect Harrisdirect is a part of The Harris wealth management group and is a leading provider of direct investing services to informed investors with long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. financial goals. For more than a century, the Harris organization has built its reputation on trust, experience and the highest level of personal service. Today The Harris delivers a full suite of brokerage, private banking, trust and investment and wealth advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal through professionals dedicated to assisting individuals and families in managing their financial futures financial futures Obligations to buy or sell particular positions in financial instruments. The features of financial futures are identical to those of any futures contract except that the asset for delivery is of a financial nature. . The Harris represents the U.S. wealth management businesses of BMO BMO Bank of Montreal (Canada) BMO Before Market Open BMO Biometrics Management Office BMO Ballistic Missile Office BMO British Mathematical Olympiad BMO Balkan Mathematical Olympiad BMO Business Management Office Financial Group (NYSE NYSE See: New York Stock Exchange , TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension : BMO). For more information, please visit www.theharris.com or www.harrisdirect.com. About CentrPort Inc. CentrPort is the leading provider of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. enterprise marketing solutions that enable Fortune 500 organizations to better acquire, retain and grow customers by creating and maintaining sustainable one-to-one marketing dialogues. Leveraging CentrPort's E-Business Marketing Platform(TM), leading organizations can transform their disparate mass marketing systems, including ad servers, call centers and websites, into a coordinated one-to-one marketing platform that ensures the right person gets the right messages at every touch point. Several of the world's largest marketing organizations, including 5 of the Fortune 10, have used CentrPort to increase customer acquisition rates, decrease customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. and grow customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue . More information on CentrPort can be found at www.centrport.com. |
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