ADVISORY/Celebrities, Families to Support LA's BEST Students at ''The Retrievers'' Premiere.

Assignment & Entertainment Editors

ADVISORY...for Friday (July 27)

--(BUSINESS WIRE)

        Premiere Screening of Co-Production with Animal Planet
   Starring Robert Hays, Mel Harris, Betty White and Robert Wagner
              to Benefit After School Enrichment Program

   Tag Entertainment's premiere screening of Animal Planet Network's
  "The Retrievers," will be highlighted by cast members Betty White,
Robert Hays, Mel Harris, Alana Austin, Robert Wagner and Alan Rachins
and celebrities from television and film in support of LA's BEST After
  School Enrichment Programs, serving more than 13,000 LA elementary
                           school students.

  Celebrities and guests will enter the event on a royal blue carpet
 replacing the traditional red carpet entrance in celebration of Tag
 Entertainment's new marketing partnership with Friskies "Come `N Get
                         It" brand dog food.

WHAT:    "THE RETRIEVERS" PREMIERE BENEFIT SCREENING

WHEN:    Friday, July 27
         7:30 p.m.

WHERE:   The Academy of Motion Picture Arts and Sciences
         8949 Wilshire Boulevard, Beverly Hills

WHO:     Cast members including Betty White, Robert Hayes, Mel Harris,
          Robert Wagner, Alan Rachins, Alana Austin
         Ajax the golden retriever and star of "The Retrievers"
         Carla Sanger, President and CEO, LA's BEST
         Michael Cascio, Executive Vice President, Animal Planet
         Steve Austin, CEO TAG Entertainment
         Hundreds of LA's BEST students, teachers and parents

ADDITIONAL
  DETAILS: "The Retrievers" will make its broadcast debut July 30
           at 8 p.m. ET on Animal Planet.

           "The Retrievers" was filmed entirely in the state of
           California, allowing Tag Entertainment and the
           production to benefit from participation in the
           California Film Commission's "Film California First"
           program.