ADVISORY/Caruso at the Starting Gate with $1 Billion Bet on California; Bay Area to Get First Taste of the ``CarusoStyle''.News Editors ADVISORY...for Thursday Thursday: see week. , May 20 LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--May 20, 2004 Rick Caruso, owner and developer of The Grove, will reveal how and where he is "placing his bets" on (and in) California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). at a news conference on Thursday, May 20, at 10 a.m. Announcing six major projects in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and the Bay Area, including an initiative to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. a celebrated American pastime, Caruso will introduce "CarusoStyle" and reveal how his company stays "in the lead" by continuing to reinvent re·in·vent tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents 1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" the consumer experience and raise the bar in retailing, entertainment and, now, residential living. PHOTO OPPORTUNITY: Caruso will be joined by "four-legged friends" -- part of the new Caruso team that will be charting a course for first-of-a-kind projects.
WHO: Rick J. Caruso, CEO, Caruso Affiliated
WHAT: Major Announcement Re $1 Billion Investment for
California
WHEN: Thursday, May 20
10 a.m. - News Conference
11 a.m.-5 p.m. - Rick Caruso available for interviews at
The Grove upon request
WHERE: The Grove - Adjacent to the fountain in Town Square
189 The Grove Drive, located at Third and Fairfax,
Los Angeles
-- Free parking in The Grove parking structure
-- News van parking along The Grove Drive
CONTACT: Please direct all media requests for interviews with
Rick Caruso to Jessica del Mundo or Karen Diehl at
310-396-2400 or jdelmundo@cswpr.com.
Day-of contacts: Karen Diehl at 310-795-7149 or Barbara
Casey at 310-990-0750.
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