ADVISORY/Carlos M. Gutierrez Chairman and Chief Executive Officer, Kellogg Company Will Address The Economic Club of Chicago.

Business Editors

ADVISORY...for Thursday (April 1)

--(BUSINESS WIRE)

    WHAT: Carlos M. Gutierrez, chairman and CEO of Kellogg Company
        will deliver a speech entitled "Challenging Assumptions" at
        The Economic Club of Chicago's annual dinner meeting. Mr.
        Gutierrez will discuss a wide range of topics including the
        renewal of Kellogg, globalization, international outsourcing,
        the health care crises and the diet debates.

    WHO: At 45, Cuban immigrant Gutierrez became the youngest CEO in
        Kellogg's history. Making bold moves, Gutierrez led the
        development and execution of a new business model at Kellogg
        that has revitalized the company's growth and profits. He also
        diversified Kellogg's brands, acquiring Keebler Foods and
        Kashi. These investments resulted in consistently profitable
        sales performance by a formerly troubled cereal company. Born
        in Havana to a pineapple plantation owner, Gutierrez and his
        family fled Cuba shortly after Fidel Castro came into power.
        Gutierrez's family arrived first in Florida then settled in
        Mexico, where Gutierrez would study business administration,
        meet his future wife and accept his first job with Kellogg
        Company as a sales representative.

    WHEN: Thursday, April 1, 2004
          5:30 p.m. - 6 p.m.      Camera Crew set-up - Grand Ballroom
          6:45 p.m.               Dinner - Grand Ballroom
          7:40 p.m.               Program begins - Grand Ballroom

    WHERE: Palmer House Hilton Hotel
           17 E. Monroe Street - Grand Ballroom

    SPECIAL INSTRUCTIONS FOR ALL NEWS MEDIA: All members of the media
MUST PRE-REGISTER for this event and confirm attendance no later than
4:00 p.m., Wednesday, March 31. Please contact Michelle Michael at
[phone] or [e-mail]. Photo identification/press
credentials will be required to gain entrance.

    The Economic Club of Chicago (ECC) is an independent, non-profit
organization that fosters development of civic-minded executives who
understand their broader role in building a better society. Founded in
1927, the ECC is one of the nation's most influential forums for the
dissemination of economic, business, political and social views,
through its regular membership meetings. Meetings include black-tie
dinner meetings, panel discussions and young leadership roundtables.
Invited speakers include industry leaders, heads of state and policy
makers.