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ADVISORY/Caesar and Cleopatra Launch Caesars Entertainment's New Name at the New York Stock Exchange Opening Bell January 6, 2004.


Business Editors

ADVISORY...for Tuesday (Jan. 6)

--(BUSINESS WIRE)


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EVENT: Caesar himself will join executives and guests of Caesars Entertainment Caesars Entertainment, Inc. is a Las Vegas, Nevada based business that was the largest owner, operator and developer of hotels and casinos throughout the world. Now a wholly owned subsidiary of Harrah's Entertainment it was part of the Hilton Hotels chain and was spun off from , Inc. at The New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 on Tuesday, January 6 to celebrate the company's official name change from Park Place Entertainment Corporation. Caesars Entertainment President and Chief Executive Officer Wallace R. Barr will ring The Opening Bell(TM) accompanied by the costumed Caesar and Cleopatra characters. The company will begin trading under the new ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 CZR CZR Columnar Zone Radius
CZR Communication Zone Rear (Combat Military Zones) 
.

Caesars Entertainment, Inc. (NYSE NYSE

See: New York Stock Exchange
: CZR) is one of the world's leading gaming companies. Caesars casino resorts operate under the Caesars, Bally's, Flamingo, Grand Casinos Grand Casinos NYSE: GND was a casino operator that started out managing several casinos in Minnesota in 1990.

The company ceased to exist when it was purchased by Hilton Hotels which then merged it with its other gaming properties to form Park Place Entertainment in
, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas.

PHOTO/VIDEO: Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285) and Bloomberg Photo (212.893.3420).

Technical questions regarding feed please call Atlantic Satellite at 203-965-6800

Media inquiries please call Robert Stewart, Caesars Entertainment Inc., 702.699.5043
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 5, 2004
Words:230
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