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ADVISORY/CRM Magazine Recognizes Hibernia For Its Approach to First-Class Service.


Business Editors

ADVISORY...for Monday (Nov. 3)

--(BUSINESS WIRE)

Hibernia National Bank's approach to providing first-class sales and service has been recognized nationally in the September issue of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  magazine, a trade publication that focuses on customer relationship management (CRM) - a business strategy designed to increase customer satisfaction and profitability by creating and sustaining customer loyalty.

David Frady, Hibernia's executive vice president and manager of the commercial products and services division, was recognized as one of CRM's 2003 Influential Leaders.

CRM featured Hibernia's successful rollout of a system designed to meet the specific needs of commercial and private-banking clients. The magazine considers Frady to be a person who is pushing the financial-services industry forward by utilizing innovative technology to solve customer-service issues as well as automate To turn a set of manual steps into an operation that goes by itself. See automation.  sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
.

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Publication:Business Wire
Date:Nov 3, 2003
Words:150
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