ADVISORY/CRM Experts Reveal Compelling Link between Front/Back Office Integration and Customer Loyalty at Next CRMA-Atlanta Meeting, July 30.

Business Editors/High-Tech Writers

ADVISORY...for July 30 (Wednesday)

ATLANTA--(BUSINESS WIRE)--July 21, 2003

Learn How to Do Integration Right while Enjoying a Fabulous

Italian Dinner

CRMA-Atlanta's next quarterly meeting, "Crafting an End to End CRM Solution," will be held on Wednesday, July 30, from 5:30p.m. - 7:30p.m., at Maggiano's in Buckhead - During the discussion, presenters from North Highland, Earthlink and NDCHealth will explain how successful front/back office integration translates into exemplary customer service and satisfaction. Attendees will enjoy a delicious sit-down, Italian-style dinner during the presentation. Our last meeting sold out, so register NOW! http://www.crma-atlanta.org/meeting.html.

Keynote speaker, Bill Falconer, Vice-President, North Highland Company, will focus on the importance of leveraging multiple functional areas, tools and technologies in an organization to implement a customer strategy. Following his presentation, Lacey Roe, Vice President and Chief Customer Officer, Earthlink, and Charlie Thompson, Consulting and Marketing Vice President, NDCHealth, will share real world experiences from their respective organizations. The meeting will conclude with an interactive Q&A session.

WHO: CRMA-Atlanta, featuring Bill Falconer, Vice-President, North Highland Company; Lacey Roe, Vice President and Chief Customer Officer, Earthlink; and Charlie Thompson, Consulting and Marketing Vice President, NDCHealth.

WHAT: Presentation on the Business Side of Integration, "Crafting an End to End CRM Solution"

WHEN: Wednesday, July 30, 5:30 - 7:30 p.m

WHERE: Maggiano's in Buckhead (sit-down dinner)

COST: CRMA members pay $25 in advance and $35 at the door. Visitors and guests pay $40 in advance and $50 at the door (No charge for media).

REGISTER: http://www.crma-atlanta.org/meeting.html OR contact Susan Stottlemyer [phone] or [e-mail]

About CRMA-Atlanta

CRMA-Atlanta, the local chapter of The CRM (Customer Relationship Management) Association, is a member-driven organization following the trends, techniques, technologies & processes that help companies build and sustain long-term client and partner relationships. Through meetings and events, we offer an education and networking environment for those seeking to strengthen ties with clients and business partners. For more information about CRMA-Atlanta, please visit the web site at www.crma-atlanta.org.

CRMA-Atlanta was founded in March 2000 by an independent organizing committee. CRMA-Atlanta's Board of Directors include: Ginger Cooper, President; Terry Frazier, Executive Vice President; Elizabeth Fairleigh, Vice President; Mike Adkinson, Vice President; Beverly McDonald, Vice President; and Greg Comrie, Vice President. CRMA-Atlanta's 2002 officers include Jack Sumner, President, and Doug Isbecque, Vice President.

CRMA-Atlanta Annual Sponsors include: FrontRange Solutions, a global market leader in customer applications (www.frontrange.com), and Headstrong, a global consultancy that creates real business value from digital technologies (www.headstrong.com).

CRMA National Associate Sponsor, TECTURA, is a national organization dedicated to providing leading-edge consulting services, integrated applications and technology solutions to the business enterprise. Specializing in Microsoft Business Solutions, Microsoft Core Technologies and custom business solutions, TECTURA is recognized for excellence in delivering, among others, end-to-end CRM, financial, manufacturing and service solutions to customers across the country (www.tectura.com).