ADVISORY/CNN, NPR, and USA Today Insiders Share Secrets on Securing National Media Coverage with Local PRSA Chapter in November.

News Editors/Assignment Desks

ADVISORY...for Tuesday (Nov. 18)

--(BUSINESS WIRE)

WHAT:

    Media relations professionals will embark on a once in a lifetime
opportunity -- to ask three top media professionals about what makes
them tick, and how it can pay off for San Diego area companies,
non-profits, and government agencies. They will share their motivation
when producing a story, how to be a resource for national reporters,
how an organization can be featured as part of a national trend story,
and most importantly, how not to pitch a story idea.

WHO:

    Suzanne Spurgeon, vice president and bureau chief, CNN Los Angeles

    Scott Horsley, business reporter, National Public Radio

    Chris Woodyard, business reporter, USA Today

WHEN:

    Tuesday, Nov. 18, 2003
    11:30 a.m.: Networking
    12 noon: Luncheon begins with general announcements
    12:15 p.m.: Panel discussion begins
    1:15 p.m.: Program concludes

WHERE:

    Mission Valley Hilton, 901 Camino Del Rio South (92108)

Seats are limited. To reserve your space, register online at www.prsasandiego.org.