ADVISORY/CEOs from Primedia, DDB Worldwide, and Lycos, to Join More Than 1,400 Advertising Executives at the Jupiter Online Advertising Forum in New York.Business Editors ADVISORY...for Tuesday August 15th --(BUSINESS WIRE) WHO: Keynote speakers, Keith Reinhard, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , DDB DDB - device independent bitmap Worldwide; Tom Rogers Thomas Andrew Rogers (February 12, 1892 - March 7, 1936) was a Major League Baseball pitcher from 1917 to 1921 for the St. Louis Browns, Philadelphia Athletics, and New York Yankees. , Chairman & CEO, Primedia; Bob Davis, President & CEO, Lycos; Chan Suh, Chairman, President & CEO, Agency.com; and Myer Berlow, President, Interactive Marketing, America Online, will join more than 50 leaders from online and traditional industries to address leading advertising issues. Speakers for this year's forum include: Peter Winter, president, Cox Interactive Media; Mike Levy, chairman, president, and CEO, CBS (Cell Broadcast Service) See cell broadcast. Sportsline; Robert Wrubel, CEO, AskJeeves; Eric Goodwin, CEO, FloNetwork; David Sable sable, species of marten, Martes zibellina, found in Siberia, N European Russia, and N Finland. This carnivorous mammal is highly valued for its thick, soft fur, which is dark brown or black, sometimes with white underparts and sometimes flecked with silver. , CEO, Y&R2.1; David Tolmie, president and CEO, YesMail; Scott Schiller, senior vice president, branded advertising and sponsorship sales, GO.com; Shelley Morrisson, vice president of advertising, Real Networks; John Nelson, CEO, Organic; Dick Porter, executive vice president and general manager, Gemstar-TV Guide International Gemstar-TV Guide International, Inc. is a media company that licenses interactive program guide technology to multichannel operators, such as cable and satellite television providers, and consumer electronics manufacturers, video recorder scheduling code under brands such as VCR ; and Lee Bartstow, vice president, marketing and sales, WWF See Windows Workflow Foundation. WHAT: The theme of the forum is "Survival in the New Reality." Sessions will provide attendees with the following guidelines: - Determining how to utilize portal tenancy deals, e-mail marketing and guerrilla tactics; - Translating traditional branding messages online and developing integrated messages to drive cross-channel sales; - Leveraging the evolving relationship between advertiser and publisher; - Creating rich media campaigns for narrowband connections; and - Determining the utilization of third-party aggregated data, and the privacy issues businesses face. The forum Tuesday, August 15 will feature a pre-conference seminar entitled, Post PC Platforms--Wireless and Beyond, focusing on next generation advertising platforms. Keynote speaker Jason Devitt, CEO and co-founder, Vindigo will join Jan Steenkamp, president and CEO, OpenTV; and other industry leaders will examine the proliferation of non-PC devices and the way that advertisers can communicate with customers over these applications. WHEN: Tuesday, August 15th, Wednesday, August 16th, and Thursday, August 17th WHERE: Sheraton New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Hotel and Towers 811 Seventh Avenue @52nd Street New York, NY 10019 Telephone: 212/581-1000 Press Credentials: Available to qualified journalists, please call (917) 534-6208. |
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