ADVISORY/CALENDAR LISTING 10/24/03 - CCBN Teams With Topaz Partners To Spotlight Webcasting As Solution For New PR Challenges.Business Editors/High-Tech Writers ADVISORY...for Friday (October 24, 2003) --(BUSINESS WIRE) Focus on new ways to deliver more powerful messages to broader audiences Paula Slotkin and Tony Sapienza, co-founders of Topaz Partners, a MA-based public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, will join with CCBN CCBN Central Coast Bancorp CCBN Charles County Business Network to discuss how webcasting has evolved into an increasingly powerful, cost-effective and logistically-friendly option for product launches, corporate announcements, executive visibility and brand building. They will look at some of today's most innovative webcasts and will review statistics that reinforce this medium's emergence as a timely and relevant PR tool. CCBN, a leader in Internet-based corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. services, offers a range of services including planning, promoting, producing and delivering all aspects of a corporate event. CCBN provides Webcasting services, video production, Web site development, presentation transcription and signal acquisition, as well as on-site management and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Topaz Partners is a new breed of public relations firm, specializing in strategic communications with a business development mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. . Sapienza and Slotkin have more than 50 years combined experience in public relations and corporate communications, with such companies as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , H-P/Compaq, Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance and Sabre Holdings. WHAT: CCBN Seminar -- "Webcasting Solves New PR Challenges: Delivering powerful messages to broader audiences" WHEN: Friday, October 24, 2003 at 12 p.m. EST WHERE: http://www.visualwebcaster.com/event.asp?id=17712 WHO: Paula Slotkin, Principal Partner, Topaz Partners Tony Sapienza, Principal Partner, Topaz Partners If you are interested in attending this event please RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. to Danielle Goode at dgoode@ccbn.com or 617-603-7527 About CCBN Co-founded in 1997 by Jeffrey P. Parker, creator of First Call, and Robert Adler, CCBN is the global leader in enabling direct communications between public companies and the investment community over the Internet. CCBN builds, manages and hosts the investor relations Investor relations The process by which the corporation communicates with its investors. sections of Web sites for more than 2,500 public companies, providing detailed shareholder information through interactive, multimedia solutions. In addition, CCBN hosts live and archived quarterly conference calls for more than 4,000 corporations each quarter. Through its StreetEvents institutional event management database (www.streetevents.com) and partnerships with leading retail financial portals, CCBN has created a revolutionary investor distribution network that delivers an unprecedented body of direct corporate information to the largest collective audience of institutional and individual investors online. Headquartered in Boston, MA, CCBN has additional offices in San Francisco and London. For more information, visit www.ccbn.com or call 866-228-CCBN (2226). About Topaz Partners Topaz Partners is a new breed of public relations firm, specializing in strategic communications with a business development mindset. The team draws on its communications and management experience - with leading public relations firms and corporate marketing organizations - to bring a new approach to strategic business communications. For more information visit Topaz Partners on the Web at www.topazpartners.com or call 781-388-7900. |
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