ADVISORY/CALENDAR ALERT: ERA Seminars Help Inventors Launch New Products; Electronic Retailing Association Announces Dates & Cities for Product Showcase Seminars.Business Editors ADVISORY... WASHINGTON--(BUSINESS WIRE)--May 17, 2002 The Electronic Retailing Association (ERA), an international trade association of companies that use the power of electronic retailing to sell direct to consumers, is hosting a series of seminars designed to help inventors This is a list of inventors. See also: List of scientists, Timeline of invention, List of inventions named after people, List of inventors killed by their own inventions, and . bring new products to market and learn about the exciting world of direct response television (DRTV DRTV Direct Response Television (media) ). Sponsored by HSN HSN Home Shopping Network HSN High Speed Network HSN Hereditary Sensory Neuropathy HSN Highly Saturated Nitrile HSN Healthy Schools Network, Inc. HSN Hopping Sequence Number HSN Historical Sample of the Netherlands HSN Haiti Support Network , the network that started the TV shopping industry 25 years ago, each seminar begins with an information-packed educational module, "How to Market Your Product or Invention" designed to teach participants how to launch a successful new product and the in's and out's of the DRTV industry, including: -- Understanding the Infrastructure of the DRTV Industry -- Essentials of Success -- What You Need to Know to Bring Your Product to Market -- The Essential "P's" -- Protection, Packing, Production, Placement, Positioning, Pace, Price, & Pitch -- Registering and Protecting Your Idea -- Short and Long-Form Infomercials, Radio, TV and Internet -- How to Determine Which Venue is Right for You Additionally, each seminar will include an opportunity for inventors to demonstrate their product to a panel of industry experts and gain valuable feedback about its marketability Marketability A negotiable security is said to have good marketability if there is an active secondary market in which it can easily be resold. marketability The ease with which an investment may be bought and sold in the secondary market. . Selected products will be invited to participate in the elite "ERA New Product Showcase, sponsored by HSN" at the ERA's Annual Conference, October October: see month. 13-15, 2002 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , DRTV's biggest trade show of the year. The Showcase allows inventors to display their product to the association membership, the people that can make a deal happen. In pre-qualifying their invention through ERA's New Product Program, inventors gain entry to a forum offering a potentially bright future for their products and their wallets. ERA Product Showcase Dates and Cities: June 22, 2002, HSN, 1 HSN Drive, St Petersburg, FL 9:00 AM - 5:00 PM Seminar leader: Wendi Cooper, C Spot Run Productions Cost: $25 To register: www.retailing.org July 20, 2002, Embassy Suites, Ft. Lauderdale, FL 9:00 AM - 5:00 PM Seminar leader: Ron Perlstein, Concept Media Cost: $25 To register: www.retailing.org August 3rd, 2002, The Learning Annex, Los Angeles, CA Seminar leader: Wendi Cooper, C Spot Run Productions Cost: Free To register (one month in advance): www.thelearningannex.com August 17, 2002, The Learning Annex, New York, NY Seminar leader: Tim Hawthorne, hawthorne direct Cost: Free To register (one month in advance): www.thelearningannex.com About the Electronic Retailing Association: Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $125 billion electronic retailing industry. It is comprised of more than 450 member companies and subsidiaries worldwide that use the power of electronic retailing to sell direct to consumers via television, radio, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , and wireless media. The ERA also hosts several major conferences and exhibitions, the largest of which is held in Las Vegas each October. More information is available at www.retailing.org. Attention Editors: Selected members of the editorial press may receive complimentary press credentials CREDENTIALS, international law. The instruments which authorize and establish a public minister in his character with the state or prince to whom they are addressed. If the state or prince receive the minister, he can be received only in the quality attributed to him in his credentials. . Register online at or contact Jill Z. McBride, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 513-231-5115, jzmcbride@cinci.rr.com |
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