ADVISORY/Brownfield Sites Need Not Be a Hazardous Proposition, Nationally-Renowned Attorney Tells PCBC 2004.

Business Editors/Calendar Editors

ADVISORY...for Thursday (June 17)

--(BUSINESS WIRE)

Greenberg Traurig's Gregory Trimarche Explains How to Mitigate

Risk on June 17 Panel, "From Factories to Villages: The Essentials of

Converting Industrial Sites"

WHAT:  The conversion of contaminated industrial land, or "brownfield
       sites," to residential use is increasing.  At PCBC 2004,
       Greenberg Traurig's Gregory Trimarche, one of the country's
       leading brownfield attorneys, will outline the strategies
       developers and builders can employ to identify and control the
       risks presented by these projects.

       "There is a shortage of virgin land on which we can build.  In
       many parts of the country, the best option for developers is to
       convert industrial land for residential use," said Trimarche.
       "Many of these sites represent a wonderful opportunity for home
       builders."

       Trimarche will provide insight into:

         --  Assessing the feasibility of an industrial-to-residential
             redevelopment project from the environmental perspective
         --  Untangling the morass of overlapping regulatory agencies
         --  Determining what cleanup standards will apply to a
             project
         --  Minimizing ongoing liability for residual environmental
             contamination
         --  Using insurance and other risk management tools to
             minimize potential liability

       Trimarche is part of an industry panel which will also examine
       trends in infill development and educate delegates as to how
       they can locate promising industrial conversion opportunities,
       understand the industrial conversion market, handle land
       compatibility issues, manage the zoning and re-entitlement
       process and gain approval for higher density projects.

WHO:   Greg Trimarche, shareholder, Greenberg Traurig LLP
       (Tom Paradise, development executive/urban development for
       Standard Pacific Homes and Dan Withee, Principal Architect for
       Withee Malcolm Architects, LLP, will join Trimarche on the
       panel)

WHEN:  The panel "From Factories to Villages: The Essentials of
       Converting Industrial Sites" will take place on June 17, 2004,
       1:00 PM - 2:00 PM in room P31.  PCBC 2004 will be held at the
       Moscone Center, San Francisco, June 15-18, 2004.

To arrange an interview, contact Jeremy Morgan at Casey Sayre & Williams, email [e-mail], Tel [phone]. For information about PCBC 2004 registration, visit www.pcbc.com.