ADVISORY/Bromley Aguilar + Associates, America's Leading Hispanic Ad Agency, Hosts All-Day Think Tank On Hispanic Marketing.--(BUSINESS WIRE)--
WHAT: Bromley Aguilar + Associates holds its second
annual Hispanic Observatory, a day-long think tank
dedicated to advanced topics of Hispanic
marketing. This year's session is called "Ojo Al
Futuro" (A Look at the Future) and includes topics
ranging from "Mainstreaming Hispanic Marketing" to
"New Proof Every Day That America is Changing."
WHO: Presenters include: Al Rajwani, Procter & Gamble;
Henry Adams, Market Development Inc.; Ceril
Shagrin, Nielsen Media Research; Jeff Valdez, Si
TV; Richard Metzner, Continental Airlines; Marye
Tharp, University of Texas-Austin; Martin Albornoz
and Emilio Morales, La Banda Elastica; Ernest
Bromley and Adolfo Aguilar, Bromley Aguilar +
Associates.
WHEN: Thursday, Oct. 22, 1998
8:30 a.m. to 5 p.m.
WHERE: Hyatt Regency San Antonio
123 Losoya, San Antonio, Texas
(registration outside Rio East Room)
WHY: The Hispanic market is the fastest-growing market
segment in the country. Bromley Aguilar +
Associates, America's leading Hispanic marketing
communications company, has grown 400 percent
since 1990. Its growth, in part, is due to its
commitment to sound research and continual study
and evaluation of the Hispanic market. Each
Bromley Aguilar Annual Hispanic Observatory unites
Hispanic market experts from around the country in
an educational interactive forum.
SAMPLE PRESENTER BIOGRAPHIES Jeff Valdez, co-managing director, Si TV Jeff Valdez is a gifted and visionary writer/producer, dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. "the Ed Sullivan of Latino talent" by the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). . An innovative force in the world of TV programming, Valdez received the 1998 ALMA Alma (älmä`, ăl`mə), city (1991 pop. 25,910), S central Que., Canada, on the Saguenay River. In 1954 its name was shortened from St. Joseph d'Alma. There are granite quarries in the region, and the town has pulp and paper and aluminum plants. Award for pioneering bilingual programming that portrays positive images of today's Hispanic Americans. In 1996, Valdez was bestowed a Nosotros Golden Eagle Award. A few of Valdez' successful programming innovations include: "Comedy Compadres," "Cafe Ole," "Funny is Funny," "Hacienda Heights Ha·ci·en·da Heights An unincorporated community of southern California, a suburb of Los Angeles. Population: 56,100. " and "The Latino Laugh Festival." Ceril T. Shagrin, senior vice president, director of market development, Nielsen Media Research Ceril Shagrin is responsible for directing the development of new research, products and effective services in the changing television environment. She is responsible for the company's national and local Hispanic television services as well as New Media Services. Shagrin joined Nielsen in 1972 and held executive positions in marketing, quality and operations. Her contributions to the development of media research include playing a major role in the introduction of the People Meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. and the company's first overnight ratings services Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. . Marye C. Tharp, associate professor, University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System. The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas , Department of Advertising Marye Tharp has been associated with the University of Texas since 1970. In addition to undergraduate courses in international and multicultural marketing, Tharp instructs graduate seminars ranging from Principles of Advertising Management, Theories in Advertising, International Advertising, Advertising and Symbolism Symbolism In art, a loosely organized movement that flourished in the 1880s and '90s and was closely related to the Symbolist movement in literature. In reaction against both Realism and Impressionism, Symbolist painters stressed art's subjective, symbolic, and decorative , Multicultural Consumer Marketing and Marketing Issues in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . An author of numerous books, journals and publications, she currently is writing "Marketing and Consumer Identity in Multicultural America." Tharp's experience in Latin America spans 19 years, including visiting professorships and Fulbright Scholarships Fulbright scholarship Educational grant under an international exchange program created to increase understanding between the U.S. and other countries. The program was conceived by U.S. Sen. J. William Fulbright and instituted by the Fulbright Act of 1946. to San Luis Potosi San Lu·is Po·to·sí A city of central Mexico northeast of León. It was founded in the late 1500s and is a mining, transportation, and industrial center. Population: 659,000. Noun 1. , Mexico; Lima, Peru; Monterrey, Mexico; and Puebla, Mexico. |
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