ADVISORY/Bluefly.com CEO Ken Seiff Available for Interviews on Online Holiday Shopping and Retail Trends.

Business Editors

ADVISORY...for Monday (Nov. 17)

--(BUSINESS WIRE)

WHY:    Online retail sales are expected to reach $18.35 billion
        this season, an increase of 22%, according to BizRate.com.
        Harris Interactive says a third more consumers than last year
        will do some of their shopping online this holiday season.
        Having posted an increase of more than 63% in net sales in
        October, Bluefly.com (NASDAQ: BFLY) is looking forward to the
        coming holiday season.

WHO:    Ken Seiff, CEO for Bluefly.com, a leading Internet
        retailer of designer brands at discount prices, can discuss:

        --  Bluefly's sales trends for 2003 and his outlook for Q4

        --  How Bluefly's recent Web site redesign, careful product
            selection and service will attract holiday customers

        --  Why more and more consumers are turning to the 'Net for
            their holiday shopping needs, and why this sector is still
            on the upswing

WHEN:   Interviews available by request November 17 - December
        24, 2003.

WHAT:   Headquartered in New York City, Bluefly, Inc. (NASDAQ
        SmallCap: BFLY) operates the world's first full service outlet
        store for designer fashion, offering products from more than
        350 designers at discounts of up to 75%. With 24/7 access, a
        90-day money back guarantee, and technology that displays
        real-time inventory, Bluefly makes off-price shopping easy and
        convenient.