ADVISORY/Blue Martini Software Retail Expert Facilitates Web Merchandising Workshop.Business/High Tech/Retail Editors and Assignment Desks ADVISORY...for Wednesday (May 3) --(BUSINESS WIRE) WHO: Catharine Harding, Director of Retail for Blue Martini Software, the leading provider of enterprise scale e-business applications that build a company's brand across multiple customer touchpoints WHAT: National Retail Federation's Internet Retail Advisory Council Workshop Topic: Web Merchandising This session explores how merchants can enhance online merchandising and use technologies such as data mining and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. to more closely duplicate proven in-store merchandising tactics such as upselling, cross-selling, suggestive selling and creating adjacencies. WHEN: May 3-4, 2000 WHERE: The Venetian Resort Hotel and Casino, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nevada DETAILS: Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the provides enterprise-scale e-business applications that build brand through direct interaction with customers across touchpoints including the Web, through call centers, via e-mail, and over wireless devices. Strong brands enable a company to achieve premium pricing for its products; increase profitability in excess of the industry average; and provide a barrier to entry by competitors. Blue Martini business-to-consumer customers include craft.com, gazelle gazelle, name for the many species of delicate, graceful antelopes of the genus Gazella, inhabiting arid, open country. Most gazelles are found only in Africa, but several species range over N Africa and SW Asia; the Persian, or goitered, gazelle ( .com, gloss.com, Gymboree, Harley-Davidson, Levi Strauss
Levi Strauss, born Löb Strauß & Co., and The Men's Wearhouse. Blue Martini business-to-business customers include Club Colors, Deluxe Corporation, and medchannel.com. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com. |
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