ADVISORY/Blue Cross of California Introduces Unique PPO Physician Quality and Incentive Program.

Health/Medical Writers

ADVISORY...for Thursday (Oct. 10)

--(BUSINESS WIRE)

WHAT:         Executives from Blue Cross of California and
              representatives from the medical community will hold a
              press conference to announce a PPO Physician Quality and
              Incentive Program (PQIP).

WHY:          With 40% of the PPO market share in California and 4.1
              million PPO members, Blue Cross of California is
              strongly positioned to develop and implement a quality
              improvement program for its PPO physicians and members.

              The PQIP offers incentives -- both financial and
              non-financial -- in order to measure and improve the
              quality of medical care delivered to Blue Cross of
              California's PPO members and to reward excellence among
              its PPO physicians.

WHO:          Blue Cross of California
              Dr. Woodrow Myers, Chief Medical Officer
              Dr. Jeff Kamil, VP, Medical Director, Medical Policy and
               Quality
              Dr. Michael Belman, Staff VP, Medical Director
              Dr. Ray Morales, Staff VP, Medical Director
              Max Brown, Senior VP, Network Management

              Guests
              Dr. Jeff Penso, Pediatrician
              Dr. Antonio Legoretta, MPH, President and CEO, Health
               Benchmarks
              Dr. William Chin, Executive Medical Director, Healthcare
               Partners Medical Group

WHEN:         Thursday, October 10, 2002
              10 a.m.

WHERE:        Blue Cross of California
              801 South Figueroa Street
              4th Floor Conference Room
              Los Angeles, California
              [phone]

WEBCAST:      http://www.videonewswire.com/event.asp?id=8372

EMAIL
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