ADVISORY/Blue Cross and Blue Shield of Florida Sponsors 2002 Health Issues Lecture Series.

Business Editors/Health & Medical Writers

ADVISORY...for April 2 (Tuesday)

--(BUSINESS WIRE)--March 28, 2002

WHAT:      "The Future Uncovered - Face the Challenges of the
           Uninsured" is the topic for the 2002 Health Issues Lecture
           Series, which will feature a national report from Scott
           Serota, president of the Blue Cross and Blue Shield
           Association. This groundbreaking seminar will explore how
           the issues of the uninsured affect our community. Respected
           health industry journalist, Susan Dentzer of The NewsHour,
           and Dr. Pamela Chally, dean of the College of Health at the
           University of North Florida, will be the opening speakers.
           The morning session will continue with a statewide overview
           offered by Lynda Keever, publisher of Florida Trend,
           observations of noted public policy researcher Dr. Paul
           Fronstin and a discussion among subject matter experts,
           moderated by Dentzer.

WHO:       Panelists include: Dr. Rhonda Medows, secretary of the
           Agency for Health Care Administration; Dr. Brian Klepper,
           executive director of the Center for Practical Health
           Reform; Karen Woodall, policy coordinator for the
           Communication Health Action Information Network; Mark
           Wilson, senior vice president of the Florida Chamber of
           Commerce; and H. Frank Farmer, Jr., president of the
           Florida Medical Association.

WHERE:     University of North Florida Conference Center
           Jacksonville, Florida

WHEN:      Tuesday, April 2, 2002
           7:45 a.m. - 4 p.m.
           Lunch will be provided.

RSVP TO:   Mark Wright
           [phone]

The 2002 Health Issues Lecture Series is sponsored by Blue Cross and Blue Shield of Florida in conjunction with First Coast Healthcare Executives, Healthcare Financial Management Association and the University of North Florida College of Health.