ADVISORY/Biotech Media Conference.

Biotechnology/Pharmaceutical & Healthcare Editors

--(BUSINESS WIRE)

MEDIA ADVISORY

BioWire2K, a collaboration of Business Wire and Mary Ann Liebert, Inc., is sponsoring a biotech media conference, featuring some of the industry's leading biotechnology and healthcare media. The conference will provide information and guidance to professional communicators on the following topics:

--   How to position a story that generates editorial interest

--   Hot issues for the biotechnology, pharmaceutical and healthcare
      media community

--   Information and sources: how to develop a working-relationship
      with the media

--   How does multimedia content elevate your story pitches

--   Deadlines, formats and contacts - when to call and who to speak
      with

WHO: Moderator:  Tony Russo, President,
                  Noonan/Russo Communications
     Panelists:  John Sterling, Managing Editor,
                  Genetic Engineering News
                 Lilian Huang, Senior Producer,
                  Newstream.com
                 Stephanie O'Brien, Sr. Reporter,
                  CBS MarketWatch.com

WHEN:  Friday, September 29
       8:00 a.m. - 9:00 a.m. Registration & Continental Breakfast
       9:00 a.m. - 10:30 a.m. Presentation and Q&As

WHERE: Loews New York Hotel
       51st Street and Lexington Avenue (S.E. Corner)
       Embassy Ballroom, 2nd floor

NOTE:  There is no charge for this event

Please R.S.V.P. no later than Tuesday, September 26 to: [e-mail] to reserve your place at this important media event.

For additional information, please contact: Erin Treacy, Media Relations Coordinator at [phone], Ext. 290