ADVISORY/Beyond.com VP of Marketing to Speak At Internet Commerce Expo; Talk Will Highlight Importance of International E-Commerce.News/Assignment Editors ADVISORY...for Wednesday (Sept. 13) Internet Commerce Expo San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. 2000 SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Sept. 12, 2000 Brian Mellea, vice president of marketing for e-commerce services provider Beyond.com(TM) (Nasdaq:BYND), will be speaking at the Internet Commerce Expo (ICE) in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. tomorrow Wednesday, September 13, 2000. The expo is expected to draw 12,000 technology professionals. Mellea will be speaking at 12:45 PM in Room A4 at the San Jose Convention Center. He will present a study on "Globalizing An eCommerce Solution," showing the ramifications ramifications npl → Auswirkungen pl of effective eCommerce localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. . "Many companies are looking to expand their eCommerce capabilities, but the intricacies of providing a truly localized, end-to-end solution in a variety of native languages are not always apparent," said Mellea. "Companies looking to expand their market reach through global eCommerce must ensure that everything from the initial website to customer service and product fulfillment flows seamlessly in the languages of choice if they want to please international customers." Beyond.com currently runs online stores in fifteen countries, eleven languages, and nineteen currencies. As vice president of marketing for Beyond.com, Mellea is responsible for all product marketing, marketing research, and marketing communication for Beyond.com's eStore, Government and website businesses. Prior to joining Beyond.com, Mellea held several senior international management positions at Apple Computer, Inpart and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . Mellea holds a masters in business administration from Harvard University, a masters of science in engineering from Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, , and a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies in civil engineering from Worchester Polytechnic Institute. About Beyond.com Beyond.com(TM) is an e-commerce services provider that builds, manages and markets online stores for businesses. The company also sells software and computer-related products to consumers and U.S. Government agencies. The company's BuyDirect Group provides eStores by Beyond.com, a suite of services that enables software developers, systems OEMs and hardware manufacturers to market and sell over the Internet. Beyond.com's Government Systems Group provides digital distribution of software and related services to a growing list of U.S. Government agencies. Beyond.com Corporation trades on the Nasdaq National Market under the symbol ("BYND"). More information on the company can be found in the company's filings with the Securities and Exchange Commission ("SEC"). |
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