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ADVISORY/Ben & Jerry's Presents Festivus (A Holiday for the Rest of Us).


Lifestyle Editors, Holiday Editors, Business Editors

ADVISORY...for Tuesday (Nov. 21)

NOTE TO EDITORS: MULTIMEDIA ASSETS AVAILABLE WITH THIS STORY

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--(BUSINESS WIRE)

Christmas, Chanukah, Kwanzaa. Festivus? Seinfeld loyalists Loyalists, in the American Revolution, colonials who adhered to the British cause. The patriots referred to them as Tories. Although Loyalists were found in all social classes and occupations, a disproportionately large number were engaged in commerce and the  know that this is the time of year for Festivus(TM), an annual holiday created by George Costanza's father-- a time for families to gather 'round and air their grievances, perform feats of strength Feats of Strength are acts strongmen exhibit to showcase their great strength. They often require immense hand and finger strength, as well as core musculature. Modern feats of strength are usually performed strongman competitions, fitness exhibitions, evangelical presentations, , and admire the requisite Festivus pole (no tinsel tin·sel  
n.
1. Very thin sheets, strips, or threads of a glittering material used as a decoration.

2. Something sparkling or showy but basically valueless: the tinsel of parties and promotional events.
, we find it distracting dis·tract  
tr.v. dis·tract·ed, dis·tract·ing, dis·tracts
1. To cause to turn away from the original focus of attention or interest; divert.

2. To pull in conflicting emotional directions; unsettle.
). Leave it to the folks at Ben & Jerry's to invoke To activate a program, routine, function or process.  the ghosts of Festivus' past with an ice cream by the same name.

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Publication:Business Wire
Date:Nov 21, 2000
Words:175
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