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ADVISORY/BellSouth Service Vans Hit the Street with Ads Spotlighting Local Athletes in Atlanta.


News/Assignment Editors

ADVISORY...for Wednesday Wednesday: see week.  (Sept. 5th)

--(BUSINESS WIRE)

      WHAT:  Please join BellSouth for the official starting of the
           engines of its service van fleet featuring rolling billboards
           to advertise BellSouth(R) FastAccess(R) Internet Service and
           BellSouth(R) RealPages.com(SM). The innovative van wrappings
           depict eye-catching, high-impact graphics of athletes from
           local community-based organizations participating in
           competitive and speed-oriented sports, as well as the
           walking fingers and a computer mouse.

      Event highlights:
              --  Overview of BellSouth's advertising strategy
              --  Official unveiling of BellSouth's new look: service
                van rolling billboards
              --  Check presentations of charitable donations from
                BellSouth to the local community organizations whose
                real-life athletes are spotlighted in the ads
              --  Awarding of keys to the top service employees who
                receive the honor of driving these special vans

      WHO:   BellSouth executives:
              --  William Pate, vice president, BellSouth Advertising
                and Public Relations
              --  Ken Ray, vice president of marketing, BAPCO
              --  Rod Odom, executive vice president, BellSouth Network
                Operations

      Representatives from local community-based organizations:
              --  Atlanta Peachtree RoadRollers
              --  Atlanta Rainbow Trout

      WHEN:  Wednesday, September 5, 2001
           11:00 a.m. EDT

      WHERE: Fox Theatre Parking lot (behind BellSouth at 675 West
           Peachtree)

      MEDIA       David Blumenthal
    CONTACT:    BellSouth
                (404) 927-1392
                david.blumenthal@bellsouth.com
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 4, 2001
Words:197
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