ADVISORY/BellSouth Service Vans Hit the Street with Ads Spotlighting Local Athletes in Atlanta.News/Assignment Editors ADVISORY...for Wednesday Wednesday: see week. (Sept. 5th) --(BUSINESS WIRE)
WHAT: Please join BellSouth for the official starting of the
engines of its service van fleet featuring rolling billboards
to advertise BellSouth(R) FastAccess(R) Internet Service and
BellSouth(R) RealPages.com(SM). The innovative van wrappings
depict eye-catching, high-impact graphics of athletes from
local community-based organizations participating in
competitive and speed-oriented sports, as well as the
walking fingers and a computer mouse.
Event highlights:
-- Overview of BellSouth's advertising strategy
-- Official unveiling of BellSouth's new look: service
van rolling billboards
-- Check presentations of charitable donations from
BellSouth to the local community organizations whose
real-life athletes are spotlighted in the ads
-- Awarding of keys to the top service employees who
receive the honor of driving these special vans
WHO: BellSouth executives:
-- William Pate, vice president, BellSouth Advertising
and Public Relations
-- Ken Ray, vice president of marketing, BAPCO
-- Rod Odom, executive vice president, BellSouth Network
Operations
Representatives from local community-based organizations:
-- Atlanta Peachtree RoadRollers
-- Atlanta Rainbow Trout
WHEN: Wednesday, September 5, 2001
11:00 a.m. EDT
WHERE: Fox Theatre Parking lot (behind BellSouth at 675 West
Peachtree)
MEDIA David Blumenthal
CONTACT: BellSouth
(404) 927-1392
david.blumenthal@bellsouth.com
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