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ADVISORY/Be Free & US Interactive -- Learn How to Make the Next Generation of Online Marketing Work for Your Business.


Business Editors/Marketing & Internet Writers

ADVISORY...for Wednesday (May 17)

--(BUSINESS WIRE)

The Two Companies Continue to Host Successful Executive Briefings

on Performance Marketing

Every Web site and each e-mail sent are prospective distribution and marketing channels for your company. Does your e-business maximize these potential affiliate partners?

Performance marketing is the Internet's best kept secret: Hundreds of thousands of untapped selling partners ready to sell your goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . Be Free Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ) and U.S. Interactive Inc. (Nasdaq:USIT See Unit Share Investment Trust. ) will host an executive breakfast discussing performance marketing -- the next generation of online marketing.

Attendees will learn directly from Industry experts and hear from corporate executives on how their company has leveraged the power of affiliate sales channels to lower customer acquisition costs, increase sales and drive traffic to their e-businesses. Participants will also learn how Be Free and US Interactive can enable a successful performance marketing strategy for their e-businesses.

Seating will be limited to the first 30 registrants. There is no charge for registration or attendance.


WHEN:           Wednesday, May 17, 2000

WHERE:          Hotel Allegro
                171 Randolph St.
                Chicago, Ill.

WHO:            Speakers include industry luminaries such as Sean
                Rach, market manager, Internet Marketing at Sprint,
                Susan Sandler, vice president and general manager of
                US Interactive's Digital Marketing and Media Group;
                Doug Froham, regional sales director and Alyssa Chen,
                Industry Practices manager at Be Free.

TIME:           8 a.m.- 8:30 a.m. Central Time (YES)
                  Registration & Breakfast
                8:30 a.m. - 11 a.m.
                  Executive Briefing

REGISTRATION:   Phone: 508/357-480-4207
                e-mail:  Seminars@befree.com
                Web:  www.befree.com/seminars/usi


WEB BROADCAST: Due to the success of last month's Performance Marketing Executive Briefing, the May 16 seminar will be broadcast live on Investors Broadcast Network. To listen to the Web broadcast, log on to http://www.vcall.com/. The simulcast begins at 8:30 a.m. Central Time.

About Be Free, Inc.

Be Free, Inc. (Nasdaq:BFRE) is the leader in performance marketing -- the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web.

Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  (NYSE NYSE

See: New York Stock Exchange
: IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C/Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ)
PCCC Platform Communication on Climate Change (The Netherlands)
PCCC Porsche Ceramic Composite Clutch
), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ).

Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, Mass.; Pittsburgh, Pa.; Atlanta; Chicago; Los Angeles; Culver City, Calif.; Campbell, Calif.; Austin, Texas; Silver Spring, Md.; Seattle; New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
; and Windsor, U.K. For more information, visit http://www.befree.com.

About U.S. Interactive, Inc.

US Interactive (Nasdaq:USIT) is a leading e-business solutions company that provides e2e Solutions(SM) to Global 2000 organizations. e2e Solutions(SM) utilize Internet, wireless and broadband technologies and US Interactive's world class strategic alliance network to help companies conceptualize con·cep·tu·al·ize  
v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es

v.tr.
To form a concept or concepts of, and especially to interpret in a conceptual way:
, construct and manage e-businesses that extend from behind the Web to beyond the Web.

US Interactive's proprietary e-Roadmap(R) delivery platform is customized to meet the needs of each client. The program is delivered through the IVL IVL Independent VLAN Learning
IVL Individual Validated License
IVL Institute for Vibrant Living (Camp Verde, Arizona)
IVL Image & Video Library (American Society for Cell Biology; Bethesda, Maryland, USA) 
 Methodology(SM), a process comprised of an innovation phase, a validation phase and a launch phase. The company operates several practices to service a variety of vertical markets.

Founded in 1994, US Interactive has served some of the world's leading companies including Adidas, AIG AIG addressee indicator group (US DoD)
AIG American International Group, Inc
AiG Answers in Genesis (religious group in defense of Scripture)
AIG Artificial Intelligence Group
AIG Australian Industry Group
, Asia Online, Dairy Farm International, Deloitte Consulting, Disney Online, Sprint, Thomson Consumer Electronics and Toyota.

US Interactive currently has more than 750 employees in 15 locations around the world including: Philadelphia; Los Angeles; Silicon Valley, Calif.; New York; Washington, D.C.; Atlanta; Boston; Chicago; Murray Hill, N.J.; London; Paris; Munich; Toronto; Mumbai; and Bangalore, India.

Additional information, including other announcements, about U.S. Interactive, Inc. is available at www.usinteractive.com.

Note to Editors: The US Interactive name and design, and e-Roadmap are registered service marks of U.S. Interactive, Inc. IVL Methodology,CAPTURE and e2e Solution are service marks of U.S. Interactive, Inc. All other company names and products are trademarks of their respective companies.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 15, 2000
Words:759
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