ADVISORY/Bay Street, Emeryville's New Urban Village Opens First Phase of Stores to Public on November 20.

Assignment/Business Editors & Retail Writers

ADVISORY...for Wednesday (Nov. 20)

--(BUSINESS WIRE)

Bay Street Project Transforms Unusable Wasteland to "Downtown" for

City of Emeryville

WHAT:   Madison Marquette and California Urban Investment Partners'
        Bay Street project, the 20-acre mixed-use urban village next
        to IKEA, will open its first phase of retail stores and
        restaurants on November 20. This will mark the first
        opportunity for the public to experience Emeryville's new main
        street where residents and visitors will gather to shop, dine
        and have fun. Not long ago, the Bay Street site was considered
        an unusable industrial wasteland, formerly housing a pesticide
        manufacturing plant and a pigment factory. The city of
        Emeryville's $27 million massive public cleanup effort was one
        of the nation's most ambitious examples of recycling
        "brownfields" -- urban industrial lands shunned because of
        real contamination. The site has now been transformed into
        Emeryville's new urban village.
        The first phase will include Asqew Grill, Williams-Sonoma,
        Pottery Barn, Pottery Barn Kids, J. Jill, Old Navy, Harry &
        David, Express, Victoria's Secret, Apple Computer, Ann Taylor
        Loft, Godiva, Aerosoles, The Body Shop, Chico's, Franklin
        Covey, Magnolia Hi-Fi, Aaron Brothers and Sunglass Hut. 24
        additional stores and restaurants will open during November
        and December including a 16-screen AMC Theater set to open on
        December 18. Once complete, Bay Street will feature more than
        65 shops, nine indoor/outdoor restaurants, a 16-screen AMC
        Theater, 284 apartments, 82 townhouses and a 230-room hotel.
        The project comprises three city blocks connected by Bay
        Street, a traditional main street.

WHEN:   Wednesday, November 20, at 10 a.m.

WHERE:  Bay Street
        5600 Shellmound Street (next to IKEA)
        Emeryville, CA

VISUALS/INTERVIEW OPPORTUNITIES:

    --  Local residents and visitors checking out the new Bay Street
        mixed-use development.

    --  New stores open for business. Interview opportunities with new
        store managers.

    --  Interview opportunities with key members of the Bay Street
        team to discuss the transformation from unusable brownfield to
        "downtown" for city of Emeryville.