ADVISORY/Baskin-Robbins Scoops Its Way Into a World Record! Flavor Experts Aim to Build the World's Largest Ice Cream Scoop Pyramid.

News/Assignment Editors

ADVISORY...for Thursday (May 18)

--(BUSINESS WIRE)

WHAT:    Baskin-Robbins International, the current Guinness World
         Record holder for the World's Largest Ice Cream Cake, will
         aim to attain its second world record by building the World's
         Largest Ice Cream Scoop Pyramid in Maui. The Pyramid will
         consist of approximately "3,100" scoops of Baskin-Robbins
         signature ice cream flavors.

WHO:     Invited attendees include:

         -- The honorable Mayor of Maui, James Apana, and Council
            Member Representatives
         -- Matt Biondi, Olympic Athlete
         -- Kim Lopdrup, Chief Executive Officer, Allied Domecq QSR
            International and other chief executives
         -- Hotel guests and locals

WHERE:   Hyatt Regency Maui Resort at Kaanapali Beach
         Regency Room C
         200 Nohea Kai Drive, Lahaina, Maui, Hawaii

WHEN:    Thursday, May 18, 2000
         12:30-1:30 p.m.

WHY:     Baskin-Robbins, the world's largest ice cream store chain, is
         creating the World's Largest Ice Cream Scoop Pyramid to
         demonstrate its every day philosophy of "building" the best
         ice cream.

OTHER:   -- Great photo opportunity
         -- B-roll will be released on May 19, 2000 at 12:45 a.m.-1:00
            a.m. E.S.T. (May 18, 2000 9:45 p.m.-10 p.m. P.S.T.)
            Satellite coordinates are: Telstar 6 (C) Transponder 24;
            down link frequency: 4180 (H); audio: 6.2x6.8
         -- B-roll also available upon request
         -- Free Baskin-Robbins ice cream vouchers for all in
            attendance