ADVISORY/Basic American Foods and Prescient Serve up Real-World Forecasting Results at IBF.

Business Editors

ADVISORY...Tues. (Feb. 25)

--(BUSINESS WIRE)

Prescient

    WHAT:
        Steve Shepherd, Prescient, business development, and Deborah
        Byrd, Basic American Foods (BAF), manager, inventory and
        forecasting, will present a joint case study showcasing how
        BAF, the largest dehydrated potato and bean manufacturer in
        the United States and the primary provider to such retail
        chains as Kentucky Fried Chicken and Taco Bell, transformed
        its forecasting system to increase forecast accuracy and
        maintain its leadership position. The presentation,
        "Real-World Results: Basic American Foods Case Study," will
        discuss the entire implementation process, from choosing a
        software vendor to lessons learned. Shepherd and Byrd will
        also highlight the results of the improved forecasting system,
        which include operational efficiencies and associated
        financial gains.

    WHERE:
        IBF's Supply Chain Forecasting Conference
        Pointe South Mountain Resort, Phoenix
        www.ibforecast.com

    WHEN:
        Tuesday, Feb. 25, 2003, at 11:15 a.m. MT

    ABOUT PRESCIENT:
        Prescient provides proven supply chain planning solutions
        developed specifically for the needs of consumer products
        companies. Prescient 5, the company's flagship software,
        covers the four key areas of supply chain planning: Demand,
        Supply, Collaboration and Performance Measurement. Prescient 5
        is one of the industry's first fully integrated supply chain
        planning suites, architected with a common data model and user
        interface across all modules to ensure rapid implementation,
        ease of use and low total cost of ownership. Household brand
        names like The Dial Corporation, Domino's, Binney & Smith
        (Crayola Brand), AAi.FosterGrant, Welch's and Wyeth Consumer
        Healthcare rely on Prescient. For more information, visit
        www.prescientsystems.com.