ADVISORY/Back by Popular Demand -- Lethal Erotica Returns! Majesco to Introduce BloodRayne Actress at Electronic Entertainment Expo --E3--.

Entertainment Editors

ADVISORY...For May 12 - May 14

E3Expo 2004

South Hall, Booth #946

--(BUSINESS WIRE)

Majesco:

WHO:    Majesco, a leading international developer,
        publisher and distributor of interactive entertainment
        products, including the popular action/horror series,
        BloodRayne.

WHAT:   The return of "lethal erotica" -- Majesco introduces their
        super-sexy vampire heroine, BloodRayne -- in full costume and
        character, posing for pictures, signing autographs and
        available for media interviews. BloodRayne has been
        specifically trained for this appearance to capture the voice,
        grace and subtle deadliness that is her character.

WHY:    BloodRayne's special appearance will herald the first public
        viewing of her exciting new video game sequel, BloodRayne 2,
        at the Electronic Entertainment Expo.

        Note: b-roll tapes are available upon request.

WHERE:  E3, Los Angeles Convention Center - South Hall, Booth #946

WHEN:   BloodRayne Appearance
        Wednesday, May 12, 2004         1:00 p.m. - 2:00 p.m.

        Video Game Demos
        Wednesday, May 12               9:00 a.m. - 6:00 p.m.
        Thursday, May 13                9:00 a.m. - 6:00 p.m.
        Friday, May 14                  9:00 a.m. - 4:00 p.m.

Contact: To schedule an interview or photo opportunity with
BloodRayne or to meet with a company executive, please contact:

Laura Heeb
HighWater Group PR
212-338-0077 x. 307
[e-mail]