ADVISORY/Arbitron and Edison Media Research to Unveil Internet VIII Study Via Live Webcast.

Business Editors

ADVISORY...for Tuesday (Feb. 26)

--(BUSINESS WIRE)

      WHAT: Arbitron Inc. (NYSE: ARB) and Edison Media Research will
        unveil the findings of their latest joint Internet study,
        "Internet VIII: Advertising vs. Subscription - Which Streaming
        Model will Win?"

      The study reveals that 80 million consumers, representing 35
percent of Americans age 12 and older, have watched or listened to
streaming media. Furthermore, in the four and a half year period that
Arbitron/Edison have been conducting these studies, Internet access
among Americans has increased from 31 percent to the current high of
72 percent. These findings, along with other significant information,
will be presented during a live Webcast and teleconference.

      WHO: Bill Rose, general manager and vice president, Arbitron
        Webcast Services, Arbitron Inc. and Larry Rosin, president,
        Edison Media Research

      WHERE: Online at www.arbitron.com and also via audio
        teleconference at 877-891-6970 (please reference ARBITRON as
        the pass code and Thom Mocarsky as the conference leader).

      WHEN: Tuesday, February 26, 2002; 12:00 p.m. - 1:00 p.m. (EST)

      DETAILS: Bill Rose and Larry Rosin will discuss factors shaping
        the future success of Internet-based media, including
        streaming audio and video.

      Issues to be addressed include:

      -   The latest statistics on broadband penetration and the impact
        of superfast Internet connections on media usage;

      -   The Internet and streaming at-work;

      -   Subscription and advertising models;

      -   Awareness and interest in satellite radio.

      EDITOR'S NOTE: Interviews Available Upon Request

This alert is available on the Arbitron Inc. site at www.arbitron.com and on the KCSA Worldwide Web site at www.kcsa.com