ADVISORY/Arbitron President And CEO, Steve Morris, Explores The Future Of Audience Measurement At NAB 2002.Business Editors NAB 2002 ADVISORY... Key Company Executives Will Also Discuss Streaming Media See streaming audio, streaming video and digital media hub. Trends, Audience Lifestyles and Radio News
WHAT: Steve Morris, president and CEO, Arbitron Inc. (NYSE: ARB)
reviews the role of the Portable People Meter will play in
the future of research measurement at the National
Association of Broadcasters (NAB) 2002: The Convergence
Marketplace. Mr. Morris will present an update on the
Portable People Meter (PPM) - Arbitron's revolutionary new
radio, broadcast television and cable audience measurement.
In other sessions, Arbitron executives will also be on hand
to discuss streaming media trends, radio audience lifestyles
and radio news.
DETAILS: April 9, 2002, 12:45 p.m. - 2:00 p.m. (Las Vegas Convention,
Rm. N255)
The Future of Research Measurement
Presenter: Steve Morris, president and CEO
April 7, 2002, 2:45 p.m. - 4:00 p.m. (Venetian Hotel,
Rm. 704)
How to Make Money in Digital Media and Streaming?
Presenter: Pierre Bouvard, president,
Arbitron Webcast Services and New Ventures
April 9, 2002, 3:30 p.m. - 5:00 p.m. (Las Vegas Convention,
Rm. N242)
Do You Know Who Your Customer's Customer Is?
Presenter: Rob Winston, senior account manager,
Radio Station Services
April 10, 2002, 10:30 a.m. - 11:45 a.m. (Las Vegas Hilton,
Rm. 3)
Counting Your Full News Audience
Presenter: Bob Michaels, vice president,
Programming Services, Arbitron Domestic Radio
WHERE: National Association of Broadcasters 2001:
The Convergence Marketplace
The Venetian Hotel
3355 Las Vegas Boulevard South
Las Vegas, NV
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV
RTNDA@NAB
Las Vegas Hilton
3000 Paradise Road
Las Vegas, NV
All names are the property of their respective owners. This alert is available on the Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Inc. site at www.arbitron.com and on the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Worldwide Web site at www.kcsa.com Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Interviews available upon request. |
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