ADVISORY/Arbitron Internet Services 'Speaks Out' About Growing and Retaining Webcasting Audiences At Streaming Media East.

      Business Editors
      ADVISORY...for Tuesday (June 13)

      --(BUSINESS WIRE)--
-0-
*T
      WHAT:    Arbitron Internet Services' Director of Marketing Joan
             FitzGerald will speak about tools and tips for how to
             better market to Webcast advertisers and audiences.

      WHO:     Joan FitzGerald, Director of Marketing
             Arbitron Internet Services

      WHEN:    Joan FitzGerald will participate on the following
             Streaming Media East Panels:

               1- How to grow your Webcast Audience: Tools for Success
                Tuesday, June 13 from 3:15  4:20 p.m.

               2- Where's the Real Money in Advertising  Banners,
                In-Stream, Traditional
                Tuesday, June 13 from 4:30  5:20 p.m.

      DETAILS: Joan FitzGerald will provide tips, tools and
             recommendation to the Webcasting industry based on
             Arbitron Internet Services' ongoing Internet studies and
             InfoStream(SM), America's first Webcast audience ratings
             service.

               Arbitron Internet Services provides survey research,
             consulting and methodological services to the cable,
             direct broadcast satellite, telecommunications, online
             and new media industries.

      WHERE:   Streaming Media East 2000
             Hilton New York
             1335 Avenue of the Americas
             (6th Avenue between 53rd and 54th Streets)
             New York City, New York
             [phone] (General Telephone)

      CONTACT: Yin Chang/Michael Kniat
             KCSA Worldwide
             [phone]/896-1238
             [e-mail]/[e-mail]

EXCELLENT INTERVIEW OPPORTUNITY:
CONTACT KCSA TO PRE-SCHEDULE AN INTERVIEW.

      InfoStream is a service mark of The Arbitron Company.
      All product names used are trademarks or registered trademarks of
their respective owners.

    --30--muj/ny*   tia/ny

    CONTACT: KCSA Worldwide, New York
             Yin Chang/Michael Kniat, 212/896-1228/896-1238
             [e-mail]/[e-mail]

    KEYWORD: NEW YORK
    INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS INTERNET NETWORKING
TELECOMMUNICATIONS ADVISORY