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ADVISORY/Annuncio Sponsors Executive Briefing on CRM Return on Investment; Forrester Research Analyst, Bob Chatham, to Share Insight on How E-Marketing Can Drive Revenue.


News/Assignment Editors

ADVISORY...for Wednesday Wednesday: see week.  (6/27)

--(BUSINESS WIRE)


What:           Annuncio Software will host an online seminar
                featuring Forrester Research's principal CRM analyst,
                Bob Chatham, titled "Is there Proof of ROI in CRM?
                Building the Bottom Line with e-Marketing."
                Participants will learn what it takes to develop a
                successful CRM strategy that drives revenue and
                delivers ROI.

                Chatham, a leading authority on CRM applications, will
                discuss how personalized e-marketing can play a key
                role in customer development and acquisition efforts.
                Annuncio will present real-world case studies that
                demonstrate how its customers are driving better
                results from their marketing dollars and developing
                long term-profitable customer relationships.

                Annuncio provides an industry-leading e-Marketing
                Platform that help companies build customer
                relationships that are proactive, personalized,
                ongoing and optimized. The result is higher revenue,
                lower costs and a better bottom line. Using the
                platform, marketers can manage interactions and
                campaigns across multiple marketing touch points --
                including email, web and offline. Annuncio can be
                reached on the Web at www.annuncio.com or by calling
                650/314-6000 or 877/933-6060.

When:           Wednesday, June 27, 2001
                10:00 - 10:45 am (PDT)

To Register:    Visit www.annuncio.com/execbrief (source code: 001) or
                call 1-800-933-6060, ext. 6232.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 26, 2001
Words:201
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