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ADVISORY/Annuncio Honored at Crossroads 2000 Conference.


Business/Technology Editors

ADVISORY...for Monday Monday: see week.  (March 13)

--(BUSINESS WIRE)

WHAT:     Annuncio Software will be recognized at the Seventh Annual
          Crossroads 2000 Conference for winning a Crossroads A-List
          Award in the Customer Interaction category. The conference
          will be held March 12-15, 2000 at the Westin Mission Hills
          Resort in Rancho Mirage, CA. Annuncio is the first and only
          e-marketing automation vendor to win an A-List award.
          Annuncio will be demonstrating its winning product,
          Annuncio Live(TM), at the conference and is available to
          talk one-on-one with attendees.

       The Crossroads A-List Award program identifies the best newly
proven technology for today's business challenges. An A-List Award
signals that an emerging product has proven itself in the field and
can meet the quick implementation times prevalent in today's market.
Vendors win an A-List Award based on extensive interviews and
references from early adopters.
       The Crossroads Conference is an exclusive forum for the exchange
of real-world experiences among businesses and IT executives. Open
Systems Advisors awards the Crossroads A-List and produces the
Crossroads Conference.

WHEN &     Award Ceremony:
WHERE      Monday, March 13
           4:00 - 5:00 p.m.
           Westin Mission Hill Resort, Celebrity Ballroom

           Reception & Annuncio Live Demo:
           Monday, March 13
           5:00 - 7:00 p.m.
           Westin Mission Hill Resort, Pavillion

CONTACT:   Nina Runstein, The Horn Group, nrunstein@horngroup.com,
           415-905-4027


About Annuncio Software, Inc.

Annuncio Software provides customer interaction software and services that enable companies to turn prospects into customers and build long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 relationships that drive revenues and profitability. The Annuncio suite of e-marketing applications allows business users to define, automate To turn a set of manual steps into an operation that goes by itself. See automation.  and analyze personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product  campaigns and merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 programs. Companies ranging from internet startups to global enterprises use the Annuncio suite of e-marketing applications to initiate a broad range of proactive customer interactions and act quickly to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 market opportunities. Annuncio also provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  for marketing consulting, implementation services and customer support and Annuncio ToGo(TM), a full-service hosting option that offers Annuncio Live on a hosted basis. Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling (650) 314-6000.

Annuncio Software, Annuncio Live, and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.

Crossroads is a registered trademark, and Crossroads A-List, Crossroads Decisions and Bizno-tech are trademarks of Open Systems Advisors, Inc.; any other trademarks are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 13, 2000
Words:408
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