ADVISORY/Amtrak to Announce Unconditional Satisfaction Guarantee; Employee Event Also to Include Unveiling of New Corporate Brand Identity.News/Assignment Editors and Transporation Writers ADVISORY...for Thursday (July 6) LOS ANGELES--(BUSINESS WIRE)--July 6, 2000 Amtrak Amtrak, the National Railroad Passenger Corp., authorized to operate virtually all intercity passenger railroad routes in the United States. Amtrak was created by Congress in 1970 in response to more than two decades of continuous operating deficits by privately run will announce an unprecedented, unconditional HEIR, UNCONDITIONAL. A term used in the civil law, adopted by the Civil Code of Louisiana. Unconditional heirs are those who inherit without any reservation, or without making an inventory, whether their acceptance be express or tacit. Civ. Code of Lo. art. 878. UNCONDITIONAL. Satisfaction Guarantee for guests, and reveal its new corporate brand identity -- a new logo and word mark -- at a major event today. The unconditional guarantee, a first of its kind among U.S. travel industry providers, represents Amtrak's commitment to providing high quality service, a benchmark of the new, revitalized re·vi·tal·ize tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy. corporation. The new corporate brand identity will replace the red, white and blue arrow ÓÀ:For a push-pull train model in China railway, see DJJ1. Blue Arrow is a British employment and recruitment agency. In 1987 the company was the centre of a financial scandal when employees of NatWest's investment arm, County NatWest, covered up a failed issue of that is currently in most stations and on Amtrak products. Both initiatives are part of Amtrak's overall strategic business plan designed to transform the railroad into a customer-focused, commercially oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. , and financially viable business. The festive fes·tive adj. 1. Of, relating to, or appropriate for a feast or festival. 2. Merry; joyous: a festive party. event is open to Amtrak employees, their families and members of the media.
WHO: Amtrak West President Gil Mallery
Stan Jones, Board of Directors, American Society of Travel Agents
George Raney, conductor, Pacific Surfliner, Los Angeles, CA
Lourean Van De Street, Oakland Maintenance Yard Supervisor,
Oakland, CA
Ralph Reed, Administrative Chief, Crewbase Services, Seattle, WA
WHAT: Announcement of Amtrak's Satisfaction Guarantee for Guests and
New Corporate Brand Identity
-- Unveiling of new Amtrak logo
-- Prizes
-- Steel drum band
-- Free food and refreshments
WHERE: Los Angeles Union Station -- South Courtyard
800 N. Alameda Street
WHEN: Thursday, July 6, 2000 at 11 a.m.
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