ADVISORY/Ameritrade To Celebrate Grand Opening of State-of-the-Art Customer Service Center.

Business Editors, High-Tech Writers

ADVISORY...For Thursday (March 9)

--(BUSINESS WIRE)

                One of America's leading online brokers

WHAT:  Ribbon cutting ceremony and open house for Ameritrade's new
       Fort Worth state-of-the-art facilities. The event will include
       a mini-seminar on online investing and building tours.

WHEN:  Thursday, March 9, 2000
       11:15 a.m., remarks by Ameritrade and Fort Worth officials
       11:45 a.m., ribbon cutting
       noon, demonstrations and tours

WHERE: 4700 Alliance Gateway Freeway (a.k.a. Highway 170)

WHO:   Featured speakers include J. Joe Ricketts, Ameritrade Holding
       Corporation Founder, Chairman and Co-Chief Executive Officer;
       Thomas K. Lewis, Jr., Co-CEO of Ameritrade; Kenneth Barr, Mayor
       of Fort Worth; and Michael Berry, President of Hillwood
       Development Corporation.