ADVISORY/American National Standards Institute Explains Monetary and Geopolitical Importance of Standards.

Business Editors

ADVISORY...for Wed. (Oct. 16)

--(BUSINESS WIRE)

WHAT: A panel discussion highlighting how standards are the "hidden arsenal" in today's global trade battles. Whether it is biometrics for homeland security, chemicals used by American farmers, or new quality systems for food protection managers, the impact of standards and testing programs has a direct and substantial cost for American consumers, industry and government. A featured panel of authorities from these areas will address specific topics, including global market relevance, international trade, and societal issues such as the environment and improved safety and health issues for all consumers. This one hour event will follow ANSI's Annual Conference, "Breaking Down Borders: Business, Standards and Trade" and will give a synopsis of the conference. For conference information and a full conference agenda, please follow the link provided below: http://www.ansi.org/rooms/roo m_5/public/Ann_Conf02.htm WHO: Mark W. Hurwitz -- ANSI President and CEO Oliver R. Smoot -- ANSI Chairman of the Board; ISO President-Elect; VP for External Voluntary Standards Relations, Information Technology Industry Council Dr. George W. Arnold -- Standards and Intellectual Property VP, Lucent Technologies  Dr. Mary C. McKeil -- EPA Standards Executive, U.S. EPA WHEN: Wednesday afternoon, October 16 3:00 PM (EDT) WHERE: Marriott Metro Center, Washington, DC INTERVIEWS: Speakers are available to the media for commentary.

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