ADVISORY/Alaska Airlines to Be Launch Airline for Revolutionary New Inflight Entertainment System.

News Editors/Assignment Desks

ADVISORY...For Tuesday (September 9)

World Airline Entertainment Association's

24th Annual Conference & Exhibition

--(BUSINESS WIRE)

SUMMARY:  Alaska Airlines will announce that it will be the first
          carrier in the world to offer customers a revolutionary new
          inflight entertainment technology.

    WHO:  Dave Palmer, Alaska Airlines managing director of marketing,
          and representatives of the company that developed this new
          inflight entertainment system, will be available for
          interviews and product demonstrations.

   WHAT:  The developer, a local Pacific Northwest company, will
          unveil the system at the World Airline Entertainment
          Association's 24th Annual Conference & Exhibition.

   WHEN:  September 9 from 10 a.m. to 5:30 p.m.  Interviews and
          demonstrations will be available by appointment.

  WHERE:  The Washington State Convention & Trade Center in Seattle.

CONTACT:  Please call Jack Evans or Lou Cancelmi, Alaska Airlines
          Corporate Communications, at 206-392-5101 to schedule
          interviews and for exact exhibit location.

          Media registration is required to enter the exhibition hall.
          To register, stop by the WAEA Press Center in Room 401 of
          the Convention & Trade Center.