ADVISORY/AirMagnet Vice President Rich Mironov Selected to Speak at Upcoming Product Marketing Events.

Business Editors/High-Tech Writers

ADVISORY...Tues. & Sat. (March 23 & 27)

--(BUSINESS WIRE)

Industry veteran will educate AIPMM 2004 attendees on

understanding customer needs and conduct SVPMA workshop on strategic

pricing for startups

WHAT: Rich Mironov, vice president of marketing for AirMagnet, the leader in wireless LAN security and performance solutions, will lend his expertise at two upcoming product management and marketing industry events: -0-

    --  Association of International Product Marketing and Management
        (AIPMM)
        AIPMM 2004 Product Management Educational Conference: Building
        the Bridge to Extraordinary
        "Getting into Customers' Heads"

        Mironov will explore one of the keys to creating successful
        products and services - a deep understanding of what customers
        need and how they think. Mironov's presentations will look at
        the surprising variation in what corporate customers want,
        failed strategies for gathering product requirements, and
        interviewing techniques around new technologies.

    --  Silicon Valley Product Marketing Association (SVPMA) Workshop:
        "Strategic Pricing for New Products, Innovations, and
        Start-Ups"

        Mironov will lead a workshop about successful pricing
        strategies for start-ups and new product markets. The workshop
        will show how to choose a pricing metric, and will include
        several exercises exploring pricing fundamentals and new
        pricing models and metrics.

Mironov has more than 20 years of high tech management, marketing and consulting experience. Before joining AirMagnet, Mironov consulted to more than a dozen early stage companies as principal of Mironov Consulting. Prior to starting his consulting practice, Mironov served as vice president of marketing for Slam Dunk Networks, and he also held management positions at Sybase, Hewlett-Packard, iPass, Wayfarer Communications and Tandem Computers.

WHEN:
AIPMM 2004: Tuesday, March 23, 2004, 1:30 p.m. - 4:30 p.m. PST

SVPMA Workshop: Saturday, March 27, 2004, 8:30 a.m. - 12:00 p.m. PST

WHERE:
AIPMM 2004: Hilton Hotel and Towers, 333 O'Farrell Street,
San Francisco, Calif.

SVPMA Workshop: Radisson Villa Hotel San Mateo, 4000 South El
Camino Real, San Mateo, Calif.