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ADVISORY/Adobe Shares Vision for Desktop Digital Video During Super Session at NAB; Adobe Encore DVD and Future Technologies Including AAF Support To Be Demonstrated.


Business Editors/High-Tech Writers

ADVISORY...for Monday (April 7)

NAB2003

--(BUSINESS WIRE)

Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA.  Incorporated will unveil Adobe(R) Encore(TM) DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 to the public during its Super Session at the National Association of Broadcasters (NAB) next week. During this presentation, Bryan Lamkin, senior vice president for Digital Imaging and Digital Video products at Adobe Systems, will be joined on-stage by executives from Microsoft and Intel, to share a joint vision for the future of desktop digital video.

Adobe will preview technologies being incorporated into future versions of its digital video products, including AAF AAF
abbr.
Army Air Forces
 interchange support. AAF, the Advanced Authoring Format This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, will allow Adobe customers to switch between their software applications and other popular software titles with less disruption of their workflow.

Also at NAB, Adobe will be demonstrating support for Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  9 Series with the new Advanced Windows Media Plug-In for Adobe Premiere(R) 6.5 in its corporate booth (#SL2507). This plug-in enables import and export support for Microsoft Windows Media Audio and Video 9 Series, including high resolution video up to 720p. It is now available in the download section at www.adobe.com/premiere.

Announced on Monday, Adobe Encore DVD is a professional DVD authoring application that extends the Adobe digital video product line. Adobe Encore DVD software lets professional videographers, DVD authors and independent producers create sophisticated, multi-language DVDs with stunning interactive menus, multiple audio tracks and subtitles.

What: Adobe Super Session, "The Future of Desktop Digital Video"

When: Monday, April 7, 2003 from 10:30 am - 12:00 p.m.

Where: Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , S222 (South Hall)

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network publishing, offers a comprehensive line of software for enterprise and creative professional customers. Its products enable customers to create, manage and deliver visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of the world's largest software companies The Forbes Global 2000 includes the following list of the world's largest software companies.

Relative
rank Global
rank Name Country Sales
($bil) Profits
($bil) Assets
($bil) Market Value
($bil)
1 54 Microsoft United States .
.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 3, 2003
Words:324
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