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ADVISORY/Acta CEO: "It's The Data....".


Business/Assignment Editors & High-Tech Writers

ADVISORY...for

--(BUSINESS WIRE)

Announcing partnerships with leading EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together.

vendors, Carol Mills Baldwin discusses how

clickspeed access to complex back-office data

represents "the real promise of B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
"

Carol Mills Baldwin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Acta Technology, Inc., will be a featured speaker at GartnerGroup's Application Integration/2000 Conference in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  on May 1st in San Francisco. Mills Baldwin will speak about how companies can prepare themselves for the next phase in the evolution of business-to-business eCommerce.

Two weeks ago, the Mountain View-based company announced the Acta eCommerce Data Platform, the first solution specifically designed to rapidly deliver the complex information essential for B2B eCommerce. At the same time, Acta announced that nine companies had already purchased and were in various stages of deployment of the platform--bringing Acta's total customer count to 140.

Today, at the GartnerGroup conference, Acta announced partnerships with three leading enterprise application integration (EAI) vendors--broadening the reach of the Acta eCommerce Data Platform.

As many businesses around the world begin to implement their B2B programs in earnest, the mantra that appears to be emerging is, `It's the data, stupid!'

"The heavy, complex data that is currently trapped in many back-office systems is what will deliver the real promises of B2B--tighter integration with customers and partners, greater efficiencies and economies of scale, and Web-site `stickiness.' Without the means to deliver this data rapidly and reliably, businesses will be at a severe disadvantage--especially if they venture into eMarketplaces."

Mills Baldwin is the former general manager of the $4.5 billion division of Hewlett-Packard Company (NYSE NYSE

See: New York Stock Exchange
: HWP HWP Height (and) Weight Proportionate
HWP Half-Wave Plate
HWP Highway Patrol
HWP Height Weight Proportional
HWP Hewlett-Packard Corporation (stock symbol)
HWP Hydrolyzed Whey Peptides
). Her presentation at the GartnerGroup conference will begin at 4:15 PM at the Marina Room, Bay Level, at the Hyatt Regency in San Francisco.


Who:   Carol Mills Baldwin, President and CEO of Acta Technology, Inc.

What:  Presentation at GartnerGroup Application
Integration 2000--San Francisco

When:  Monday, May 1st, 2000, 4:15 PM.

Where:  Marina Room (Bay Level), Hyatt Regency at Embarcadero Center,
        5 Embarcadero Center, San Francisco, CA 94111

Info:   Call:  650/230-4468


About Acta Technology, Inc.

The Acta eCommerce Data Platform is the first and only solution designed to make enterprise data B2B eCommerce-ready across all channels in the networked economy. With Acta's highly scalable data platform, enterprises can maintain a real-time, online dialogue with customers and partners- providing them the critical information they need for transactions and business analysis.

Acta partners with leading vendors offering enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ), front-end eCommerce, and eAnalytic solutions. The company's 140+ customers include IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett-Packard, Chevron, Shell, Monsanto, and other leaders in the Global 1000. Headquartered in Mountain View, CA, Acta has international offices in London, Frankfurt, Paris, Stockholm, the Netherlands, and Zurich. Sales and partnership inquiries should be directed to Acta's toll-free phone number 1-888-613-3282. For more information, visit the company's Web site at http://www.acta.com.
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Publication:Business Wire
Date:May 1, 2000
Words:470
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