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ADVISORY/Accrue Software Announces Executive Round Table Featuring Aberdeen Group's Guy Creese and Co-Sponsored by IBM.


Business Editors/High-Tech Writers

ADVISORY...for Thursday Thursday: see week.  (April 18)

--(BUSINESS WIRE)


What:
An Executive Round Table featuring Aberdeen Group's Guy Creese and
sponsored by IBM and Accrue Software (Nasdaq:ACRU). This exclusive
event is designed to equip executives with strategies for
understanding how data on Internet customer behavior can be used to
increase ROI and contribute to a company's success.

When:
Thursday, April 18, 2002
8:30 a.m.- 12:00 p.m., EDT

Where:
Marriott Tysons Corner in Vienna, VA

Why:
As the "New Economy" of yesterday evolves into today's "Real
Economy" the pressure to prove ROI from a company's Internet
initiatives is stronger than ever. Attendees will learn how companies
like Land's End, Eastman Kodak, and Citigroup are using customer
intelligence, Internet analytics and cross-channel scenario design to
achieve measurable results from their Internet channels.

Who:
Attendance is by invite only. If you are interested in attending,
please contact Spencer Simpson via email at ssimpson@accrue.com or
call 510/580-4573.

Presenters:
Industry experts and leading e-Business, Marketing and IT executives,
including:

--  Guy Creese, Analyst -- Aberdeen Group

--  Terry Lund, Director of Site Operations -- Eastman Kodak

--  Jeffrey Walker, CEO and President -- Accrue Software
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 15, 2002
Words:194
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