ADVISORY/ARS Analyst Jennifer Gerlach to Address the 2004 International Consumer Electronics Show on Merchandising.

Business Editors/Assignment Desks

ADVISORY...for Saturday (January 10)

2004 International CES

--(BUSINESS WIRE)

WHO:    Jennifer Gerlach, an industry expert in the areas of
        next-generation telecommunications, digital wholesale pricing,
        subscriber growth, and the retail and e-commerce channels will
        address the 2004 International Consumer Electronics Show (CES)
        on Saturday, January 10th, 2004.  Gerlach will be a key panel
        participant in the lunchtime session "Merchandising: The Key
        to Retail Success" and promises to reveal critical strategies
        to the biggest names in the consumer electronics' industry in
        the fields of merchandising and marketing; including
        merchandising "standards," the basics of developing a
        plan-o-gram, or store layout, as well as "best practices"
        examples of major retailers' and resellers' plan-o-grams.

WHERE:  The 2004 International Consumer Electronics Show --
        Las Vegas, NV
        Session Title:  Merchandising: The Key to Retail Success
        Location: South Hall (Rooms: S202 - S203)

WHEN:   Saturday, January 10, 2004
        12:00 p.m. - 1:00 p.m.

BKGND: CES is the world's largest annual tradeshow for consumer technology. The industry's leading analysts and professionals from audio, digital imaging, emerging technologies, gaming, home networking, home theater, mobile electronics, video and wireless communications will come together to discuss the future of consumer electronics. More than 2,000 exhibitors, 110,000 attendees and 5,000 members of the press will convene in Las Vegas, January 7-11, 2004 for this international event.

MEDIA NOTE: Jennifer Gerlach will be available for stand up interviews post event; as well as call-ins preceding the event. As a member of the Consumer Electronics Association (CEA), Jennifer has served as liaison to the board of the Wireless Communications Division, chair of the Database Committee, and a member of the Market Research Committee. She is also an active member of the San Diego Telecom Council. A headshot is available upon request.

About ARS -- ARS is a competitive market intelligence company that analyzes daily market, channel, and product changes and informs clients what is happening and why, analyzes relevant impacts, and predicts what to expect in the near term. ARS provides manufacturers, resellers, and IT buyers with tactical information and analysis that minimizes reaction time and maintains a "level playing field" in today's dynamic markets. The company's scope of coverage includes the U.S., Europe and China markets, with clients worldwide. For more information on ARS, please visit www.ars1.com.

Jennifer Gerlach

Channels Industry Competitive Analyst

CES 2004 Panelist, "Merchandising: The Key to Retail Success"

January 10, 2004 -12:00 p.m.

South Hall

Jennifer Gerlach serves as the Channels Industry Competitive Analyst at ARS, a wholly owned subsidiary of Current Analysis, where she is responsible for retailers, direct resellers, and e-tailers currently in the market. Jennifer has spent nearly her entire professional career as an analyst, and is regarded as an industry expert in the areas of next-generation telecommunications, digital wholesale pricing, subscriber growth, and the retail and e-commerce markets. She has held the following positions: liaison to the Board of the Wireless Communications Division, Chair of the Database committee, member of the Promotions committee, and member of the Market Research Committee of the Consumer Electronics Association (CEA). She is also an active member of the San Diego Telecom Council.

Prior to her current role, Jennifer worked as a senior market analyst for Kyocera Wireless Corp., a San Diego-based telecommunications digital handset manufacturer, where she was in charge of competitive analysis and market intelligence. Prior to that, she worked as a telecommunications industry analyst and strategic partnership manager for the Wireless Networks Group of Lucent Technologies. Other work experience includes a Senior Program Manager for the Northeastern Region with Mid America Research/ Facts and Focus where her work included research on advertising and promotional marketing in the retail channel. A native of New Jersey, Jennifer graduated from Drew University with a bachelor's degree in Political Science and English Literature.