ADVISORY/ARM to Showcase System-on-Chip Strategy at ESC; Face-to-Face Briefings with ARM Senior Management Still Available.

Business Editors

ADVISORY ... for Tuesday-Thursday (Sept. 26-28)

--(BUSINESS WIRE)

WHAT:  ARM (LSE:ARM); (Nasdaq:ARMHY) will exhibit its industry-leading
       embedded RISC microprocessor technology, from application
       software and design services to development tools and operating
       systems:

--  Next-generation development tools

--  Optimized software for applications including MP3 and MPEG-4

--  Full range of SoC solutions for automotive applications

--  Enabling technology for a variety of markets including networking,
    storage, security and wireless.

      Get details on these technologies, as well as the company's SoC
strategy, in exclusive face-to-face briefings with ARM management.

WHERE:        Embedded Systems Conference 2000 -- "ESC"
              San Jose Convention Center; San Jose, Calif.
              Exhibition Booth No. 1336

WHEN:         Tuesday, September 26 -- Thursday, September 28, 2000

WHO:          ARM is the industry's leading provider of 16/32-bit
              embedded RISC microprocessor solutions. The company
              licenses its high-performance, low-cost, power-efficient
              RISC processors, peripherals, and system-chip designs to
              leading international electronics companies plus
              provides comprehensive support in developing complete
              systems. ARM's microprocessor cores are rapidly becoming
              the volume RISC standard in a wide range of
              applications.

TO SCHEDULE
CONTACT:      Jenny Markway
              The Townsend Agency
              Tel: [phone], ext. 106
              [e-mail]