ADVISORY/AD:TECH Schedule Update.News/Assignment Editors ADVISORY...for Wednesday (March 8) --(BUSINESS WIRE) @d:tech.Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , an eMarketWorld event, will gather experts from Latin America and the U.S. at the historic Fontainebleau Hilton hotel in Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. next week (March 14-16) to address the significant issues that influence the rapid growth of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , marketing and commerce in an array of thought-provoking panels and keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. presentations. Sergio Zyman Sergio Zyman (born July 30, 1945 in Mexico City) is the chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Zyman's record as a marketer also includes tenures with PepsiCo and Procter & Gamble. , former chief marketing officer of The Coca-Cola Co., and author of "The End of Marketing As We Know It," will deliver the opening keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. on March 14. The full @d:tech.Latin America schedule, including panelists, may be found on the @d:tech.Latin America Web site (www.ad-tech.com/latinamerica).
Key issues to be examined include:
Venture Capital Forum: A special three-hour forum on March 14,
covering venture capital needs and sources in the Latin American
market.
Portal Superstars: Leaders from Latin America's top portals going
head-to-head to discuss the competitive landscape, and what it
takes to win.
Assessing the Latin American Interactive Business Climate: Major
advertisers, ad agencies, online media companies and research
firms discuss the complexities and opportunities of doing
business in Latin America.
e-Commerce, Fulfilling the Order: Timely delivery of merchandise
remains one of the biggest challenges facing online marketers in
Latin America. Hear how commerce sites are managing the
fulfillment process, and how worldwide delivery and fulfillment
companies are delivering on the promise.
Buying Latin America: How to Evaluate the Media Placement. Media
buyers from top ad agencies will discuss how they evaluate online
media buying in the diverse Latin America region.
Breaking Down Cultural Barriers: In order to partake in the
tremendous Internet business opportunities in Latin America,
creative marketers must understand and appreciate the region's
cultural diversity.
@d:tech.Latin America will deliver more than 20 sessions in four tracks, including Marketing and Advertising Strategies, Media/Measurement, eCommerce, and Creative/Development, giving marketers a first-hand look at what it takes to thrive in the new Latin American marketplace. Spanish and Portuguese translation is available for all keynote speeches keynote speech n. See keynote address. Noun 1. keynote speech - a speech setting forth the keynote keynote address keynote - the principal theme in a speech or literary work and breakout sessions. About @d:tech @d:tech.Latin America is produced and managed by eMarketWorld, based in Richmond, Virginia Richmond IPA: [ɹɯʒmɐnɖ] is the capital of the Commonwealth of Virginia, in the United States. . eMarketWorld also manages and produces conferences and expos designed for executives of targeted vertical industries. Promising to be the most comprehensive, productive and focused series of events covering all aspects of Web commerce, eMarketWorld plans 55 conferences this year including an additional eight vertical industries targeted with individual specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. eMarketWorld events. For more information on @d:tech.Latin America, or to register to attend the conference, please call 001.804.643.7479, or 800.942.9770 (US only), or check the @d:tech.Latin America Web site (www.ad-tech.com/latinamerica). NOTE TO EDITORS: The company name begins with an at sign(@). This symbol might not appear appropriately in some systems. |
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