ADVISORY/ACNielsen To Host Consumer Packaged Goods Industry Educational Conference, Consumer 360, at Boca Raton Resort & Club April 13-15, 2004.

Business Editors

ADVISORY...for April 13-15

--(BUSINESS WIRE)

ACNielsen:

Who: ACNielsen, consumer trends experts, and nearly 1,000
representatives from hundreds of leading consumer packaged goods
manufacturers and retailers

What: Consumer 360 Conference

Where: Boca Raton Resort & Club, Boca Raton, FL

When: April 13th 8:00 a.m. - 4:30 p.m., April 14th from 8:00 a.m. -
4:30 p.m., and April 15th from 9:00 a.m. - 12:30 p.m.

Why: To discuss latest consumer trends that impact the consumer
packaged goods industry

Conference topics to include:

    --  Using the Internet to drive retail sales

    --  Marketing to women

    --  Going beyond frequent shopper programs to build loyalty

    --  The Hispanic market

    --  Who's driving the rapid growth of the dollar store channel

    --  Customizing retail product assortment by neighborhood

For a complete agenda, go to www.consumer360.com.

Press Registration: Onsite at the Boca Raton Resort & Club, Mizner
Center. Contact: Matt Bell, senior director, media relations,
ACNielsen at 847-778-9937 (cell).