ADVISORY/ACNielsen Reports on Trends Impacting Supermarket Industry.Business Editors ADVISORY...for Sunday Sunday: see Sabbath; week. - Tuesday Tuesday: see week. (May 2 - May 4) --(BUSINESS WIRE) ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. executives will present the latest research on trends impacting the supermarket industry during annual Food Marketing Institute conference at McCormick Place McCormick Place is an enormous exposition complex located in Chicago, Illinois. in Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. May 2-4, 2004. Three Media Opportunities
(1)
Who: Carol Hill, ACNielsen Senior Account Manager, Retail Services
What: Understanding the Value of the Health Care Consumer
Where: On the exhibit floor, South Hall, Theatre #1
When: Sunday, 5/2 from 2:00 p.m. - 2:45 p.m.
(2)
Who: ACNielsen consumer trends experts and Phil Lempert, Food Trends
Editor of the NBC Today Show
What: 3rd annual ACNielsen Media Breakfast featuring a series of short
presentations on key issues facing the supermarket industry,
including: The low-carb diet, obesity, Wal-Mart, private label,
Rx sales, the Hispanic shopper, fresh foods, and more.
Where: Hyatt Regency McCormick Place, Regency C Ballroom
When: Monday, 5/3 from 7:00 a.m. - 8:30 a.m.
To attend the breakfast, please RSVP by calling Matt Bell, Senior
Director, ACNielsen Media Relations at 847-605-5686.
(3)
Who: Todd Hale, ACNielsen Senior Vice President, Consumer Insights
What: Channel Blurring - a Consumer Perspective
Where: On the exhibit floor, South Hall, Theatre #2
When: Monday, 5/3 from 1:00 p.m. - 1:45 p.m.
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