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ADVISORY/A Sweet Reminder To Go To The Polls; Ben & Jerry's Joins Rock the Vote to Get Out the Vote With New Ice Cream Flavor: Primary Berry Graham.


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News Editors

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ADVISORY...

--(BUSINESS WIRE)

What: As part of Rock the Vote's goal to bring 20 million young voters to the polls in November 2004, the nonprofit, non-partisan organization has partnered with Ben and Jerry's to create Primary Berry Graham, the new Rock the Vote flavor. Ben & Jerry's and Rock the Vote are hitting the campaign trail to make sure a new generation of voters gets to the polls for the primaries. They're asking voters to take an "Oath to Vote" in exchange for a scoop of Primary Berry Graham.

The strawberry cheesecake ice cream with strawberries and a thick graham cracker (1) A person who breaks into a computer system without authorization, whose purpose is to do damage (destroy files, steal credit card numbers, plant viruses, etc.). Because a cracker uses low-level hacker skills to do cracking, the terms "cracker" and "hacker" have become  swirl has the distinct honor of being the first democratically named ice cream - with the name Primary Berry Graham winning an America Online See AOL.  election conducted last fall to name the flavor.

Why: Rock the Vote and Ben & Jerry's hope that this partnership and the ice cream itself will help keep politics top-of-mind with consumers and encourage them to register to vote, learn about campaign issues and turn out at the polls in November 2004 and beyond.

In addition to reminding ice cream fans about the importance of voting, a portion of the proceeds of Primary Berry Graham will go toward Rock the Vote's efforts to register new voters and get more people involved in the political process.

When: Primary Berry Graham is rolling out into supermarkets, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  and Ben & Jerry's Scoop Shops throughout the U.S. over the next few weeks. The new flavor had a truly befitting be·fit·ting  
adj.
Appropriate; suitable; proper.



be·fitting·ly adv.

Adj. 1.
 introduction to consumers, as it was first sampled by voters in New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E).  last week during the frenzy of primary activity.

Photos available upon request by calling Julie Masow.

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Publication:Business Wire
Date:Jan 26, 2004
Words:325
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