ADVISORY/@d:tech.San Francisco Focuses on Important Industry Issues, Visionary Speakers, Newsworthy Events and Hot Products.

Business Editors

ADVISORY...for May 8-10 (Monday-Wednesday)

Annual Gathering, May 8-10, 2000, in San Francisco,

Will Explore Future of Internet Advertising and Marketing

--(BUSINESS WIRE)

@d:tech.San Francisco, an eMarketWorld event, opens May 8 at the San Francisco Hilton&Towers.

For full details of @d:tech.San Francisco and other eMarketWorld events, visit the @d:tech Web site (http://www.ad-tech.com)

     @d:tech.San Francisco highlights include:

-- Keynote speeches by Mark Schar, vice president, global ventures,
     Procter&Gamble (May 8), and Kevin Roberts, CEO, Saatchi & Saatchi,
     (May 9)

-- An exclusive Privacy Super Panel (May 8), featuring industry
     experts who will discuss the current state of Internet privacy
   and what marketers can do to protect and serve consumers.

-- @d:tech Privacy Forum (May 10) exploring the hottest topics in
   online privacy, the prospect of government regulation and
     strategies for protecting and serving the consumer.

-- College Consumers Super Panel (May 10), an exclusive research
   presentation by FuturePages detailing the online habits of the
   college demographic followed by a panel of college students
   who will talk about Web usage habits, what they like and don't
     like about Internet advertising, and how they respond to it.

-- @d:tech Venture Capital Forum (May 10), featuring venture capital
     firms, Fortune 500 companies and dot-com execs who will discuss
     strategies and case studies that have resulted in successful
     businesses.

-- A significant update on the @d:tech Online Measurement Study.
     Exclusive @:tech research by Internet Profiles Corp. will deliver
     actual performance results from a live campaign, analysis of how it
     performed, and demonstrations of how different measurement companies
     analyzed the information.

-- The Association of National Advertisers will release results of
     its annual survey on Web Site Management and Internet Advertising,
     revealing how traditional marketers use and spend on the Internet
     for advertising and marketing.

-- FAST update: FAST, the Future of Advertising Stakeholders,
     launched as an industry coalition to address Internet advertising
     issues such as online measurement, media buying ad models and
   consumer acceptance, will update its progress and announce new
   industry initiatives.

-- Fourth Annual @d:tech Awards presentation (May 9), recognizing
     groundbreaking achievement in the creation, execution and
     functionality of marketing and advertising on the Internet.

-- More than 20 sessions in five distinct tracks -
     Marketing/Advertising Strategies, Media/Measurement, eCommerce,
     Creative, and PR Strategies.

-- The @d:tech World exhibition floor will feature more than 200
     companies, sporting the latest online advertising, marketing and
     eCommerce products and services.