ADVISORY/49ers Foundation and Sony Computer Entertainment America Team Up to Help Bay Area Charities With "In the Pocket" Event Oct. 26.

--(BW SportsWire)--

PlayStation Challenge, Sports Auction, Dancing

and Games Highlight Evening -0-

What:     The public is invited to spend an evening of food, games and
          entertainment with Sony Computer Entertainment America, San
          Francisco 49ers players, alumni and the Gold Rush
          Cheerleaders. Evening highlights include players
          participating in a PlayStation video game challenge, hosted
          by KGO-radio's Joe Starkey, a sports memorabilia auction and
          a buffet dinner.

          The leader in the videogame entertainment industry, Foster
          City-based Sony Computer Entertainment America, is teaming
          up with the 49ers Foundation to help local Bay Area
          programs. Proceeds from the event will benefit several Bay
          Area charities including the SF Boys & Girls Club at Hunters
          Point, the NFL Alumni's Caring for Kids Program and the
          49ers Foundation's community grant programs.

          The 49ers Foundation is dedicated to enhancing the
          educational, social and cultural needs of Bay Area
          Communities. They offer unique resources and financial
          support to non-profit organizations working to enrich and
          strengthen communities throughout Northern California.

When:     Monday, Oct. 26
          6 p.m. to 10 p.m.

Where:    The Great Entertainer
          975 Bryant St.
          San Francisco

Visuals:  J.J. Stokes, Terrell Owens, R.W. McQuarters, Darnell Walker,
          Chuck Levy, Junior Bryant, Jim Druckenmiller, Lee Woodall,
          Reggie Roby and many more 49ers players competing in the
          PlayStation Gran Turismo Challenge to determine the team's
          best player on the top-selling racing game.

          49ers players and fans enjoying an evening of food, games
          and entertainment while benefiting Bay Area charities.

     Note to editors: Please contact Maggie Ahumada, 408/562-4949, for
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