ADVISORY/2004 International CES Attracts Top Leaders in Embedded Technology.

News Editors/High-Tech Writers

ADVISORY...for Thursday-Sunday (Jan. 8-11 2004)

2004 International CES

--(BUSINESS WIRE)

CES

WHAT:           More than 30 leaders in semiconductor and embedded
                technology will exhibit at the 2004 International CES,
                the world's largest annual consumer technology
                tradeshow, to broker new business relationships with
                consumer electronics manufacturers.

                The International CES is the must-attend event for
                semiconductor and embedded technology companies.  Some
                companies scheduled to exhibit include: ATI
                Technologies, Broadcom, Cirrus Logic, DSP Group,
                Hirose, Intel Corp., Intellon, LSI Logic, Marvell
                Semiconductor, Micro Linear, Micronas, National
                Semiconductor, Nvidia, Philips Semiconductor, Texas
                Instruments, Transmeta, Tripath, Wolfson
                Microelectronics, Xilinx and Zoran.

                For the first time, CES has partnered with MIT Media
                Lab to produce the Launch TechZone, located in the
                upper level of the South Hall.  This area focuses on
                such areas as nanotechnologies, robotics, biometrics
                and voice recognition devices.

                CES will feature several semiconductor and embedded
                technology leaders in its conference program,
                including Industry Insider addresses from Paul
                Otellini, president and COO of Intel, and Michael
                Dell, chairman of the board and CEO of Dell Computer
                Corp.

WHERE:          Las Vegas Convention Center, Las Vegas Hilton and
                Alexis Park in Las Vegas, Nevada, USA

WHEN:           January 8-11, 2004

ABOUT           The International CES is the global consumer
CES:            electronics industry's premiere event, featuring
                critical technological advances, product introductions
                and strategic partnerships. Embedded technologies are
                at the core of these product categories/technologies
                and OEM relationships. With more than 2,200 consumer
                technology companies exhibiting, CES offers a large
                audience of potential users of semiconductors and
                embedded technologies.

GENERAL INFO:   http://www.CESweb.org

MEDIA           Lisa Fasold            or        Brad Jones
CONTACTS:       [phone]                   [phone]
                e-mail: [e-mail]           e-mail: [e-mail]